pro·ac·tive: anticipating change and taking action, rather than reacting to events
The Proactive Report is about the shifts in the media landscape, social media strategy and online PR Our aim is to bring you the latest research and case studies that show how technology is changing media consumption and the patterns of communication and behavior online.
The Chartered Institute of Public Relations in the UK has released their 2014 State of the Profession report.
You can see the full report here
One of the areas I was particularly interested in is how the profession sees their skill level. 65% say they are satisfied that they have the appropriate skills and knowledge required at the current time. Only 1 in 6 says they have the required skills and knowledge for the future.
The PRSA National conference held in Philadelphia last year called “big data” the future of public relations. Yet only 53% of attendees said they understood what Big Data is. At a recent gathering of some of the most senior PR executives at Fortune 100 global companies less than one-third could define Big Data and only ten percent of those in the room had the knowledge and skills to use it.
Technology is changing the practice of PR at an alarmingly rapid pace. Keeping up with the changes means constantly learning new skills. Monitoring, analyzing and creating a measurement plan that show the value of PR activities and content should be a priority for every PR practitioner.
Follow me on Twitter
The disparity between what the media wants and what companies provide in their online newsroom is a little better this year than last. Only 15% of the PR practitioners polled by SNCR and PRESSfeed said they felt that their newsroom definitely met the needs of the media. That’s a sad state of affairs! [...]
Are you still wondering just how to integrate social media into your marketing mix? “While marketers understand the importance of managing their brands online, there’s still uncertainty as to the proper weight to put behind digital media channels, especially social media, to optimize return on investment,” says Chip Lister, Managing Director of Radius GMR. A [...]
2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. His panel was about measurement, proving value and ROI. Proving Value Value is subjective. It will be different from organization to organization and person to person. You need to establish [...]
Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. These digital releases are not your grandmother’s [...]
The Chartered Institute of Public Relations in the UK has released their 2014 State of the Profession report. You can see the full report here One of the areas I was particularly interested in is how the profession sees their skill level. 65% say they are satisfied that they have the appropriate skills and knowledge [...]
This week the New York Times broke the story about how JCPenney nabbed the #1 spot in Google for a slew of search terms. For months – right through the holiday season – they were top of the rankings for phrases like “skinny jeans”, “home decor” and “comforter sets”, to name just a few. Google [...]