pro·ac·tive: anticipating change and taking action, rather than reacting to events
The Proactive Report is about the shifts in the media landscape, social media strategy and online PR Our aim is to bring you the latest research and case studies that show how technology is changing media consumption and the patterns of communication and behavior online.
APRIL 22, 2015
10 AM PDT 1 PM EDT
The importance of optimizing PR content for search engines was first spoken about 10 years ago. One would think that by now every PR practitioner knows how to do it – and does it on a regular basis.
According to the 2015 PRESSfeed study of online newsrooms, only 26% of US companies are optimizing the PR content that’s in their newsroom or posted on news wires sites and social media sites.
SALLY FALKOW LISA BUYER, CEO THE BUYER GROUP
PRESSFEED SEARCH ENGINE WATCH
In this webinar Sally Falkow, President of PRESSfeed, and Lisa Buyer, CEO of The Buyer Group and columnist for Search Engine Watch, will discuss the report and the opportunities, barriers and challenges PR pros have learning SEO. They will also cover resources PR folk can tap to get up to speed.
1. PRESSfeed Report
2. SEO opportunities
3. SEO challenges
4. How to optimize text content
5. How to optimize visuals
Seating is limited to 100
FREE WEBINAR APRIL 22, 2015 10 AM PDT 1 PM EDT REGISTER NOW The importance of optimizing PR content for search engines was first spoken about 10 years ago. One would think that by now every PR practitioner knows how to do it – and does it on a regular basis. Not so. According to [...]
Are you still wondering just how to integrate social media into your marketing mix? “While marketers understand the importance of managing their brands online, there’s still uncertainty as to the proper weight to put behind digital media channels, especially social media, to optimize return on investment,” says Chip Lister, Managing Director of Radius GMR. A [...]
A new study shows that only 4 of the US News Top 10 Hospitals have a patient-centric digital presence. The study Aligning Patient Needs with Online Capabilities: What Healthcare Reform Means for Your Hospital Website looked at the top 50 hospitals, as listed on the US News and World Report, and examined their online offerings [...]
Digital PR Tip: Remarketing Is remarketing a valid PR tactic? Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. How does it remarketing on Facebook work? In order to remarket to someone they have to have [...]
The Chartered Institute of Public Relations in the UK has released their 2014 State of the Profession report. You can see the full report here One of the areas I was particularly interested in is how the profession sees their skill level. 65% say they are satisfied that they have the appropriate skills and knowledge [...]
This week the New York Times broke the story about how JCPenney nabbed the #1 spot in Google for a slew of search terms. For months – right through the holiday season – they were top of the rankings for phrases like “skinny jeans”, “home decor” and “comforter sets”, to name just a few. Google [...]