Online PR

visual literacy

3 Reasons to Improve your Visual Literacy

Mouse over the image.  Watch and read all the added content on this image.  What exactly is visual literacy? Visual literacy is the ability to see, to understand, and ultimately to think, create, and communicate graphically. Visual literacy is more than a skill, it’s a form of critical  thinking that enhances your intellectual capacity.  Brian […]

analytics reporting

PR Measurement Course

  Register for the Course    If you, like many other PR folk,  are still a bit in the dark about how to set goals for a PR campaign, what to measure and how to track success, we;ve created a new PR Measurement Dashboard in Google Analytics. You can download and use the PR Measurement […]

Content Marketing

fly blind coaching

Strategy & Tech Tools Can Boost Content Success

  Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. 66.8% of UK and US agency and brand professionals put this at the top of their list.  The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Almost half (48%) felt that […]

image tips

9 Image Composition Tips

As the demand for visual content grows the ability to create excellent original images is a valuable skill.  Google’s recent quality update menitoned images and the need for compelling original visuals. Here are  9 Composition Tips from Award-Winning Photographer Steve McCurry. Courtesy www.artFido.com/popular-art Tweet

More Posts from this Category

PR Tech Tools

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PR Measurement – New Tools and New Skills

Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you’ll  never be able to show the value of your work. It is a numbers game.  That’s what gets the attention of the C-suite. How much went […]

Flying blind digital

3 Pillars of Success in Digital Marketing

The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. This is indeed the first step – without a strategy you are flying blind. And without a strategy […]