pro·ac·tive: anticipating change and taking action, rather than reacting to events
The Proactive Report is about the shifts in the media landscape, social media strategy and online PR Our aim is to bring you the latest research and case studies that show how technology is changing media consumption and the patterns of communication and behavior online.
A few weeks ago I wrote about how the Google Panda 4.0 update was affecting PR content. One of the major effects of the Panda 4.0 update was the date-coincident drop in page views on newswire websites. Several SEO experts opined that the reason for this drop was the proliferation of “spammy” press release content [...]
Are you still wondering just how to integrate social media into your marketing mix? “While marketers understand the importance of managing their brands online, there’s still uncertainty as to the proper weight to put behind digital media channels, especially social media, to optimize return on investment,” says Chip Lister, Managing Director of Radius GMR. A [...]
A new study shows that only 4 of the US News Top 10 Hospitals have a patient-centric digital presence. The study Aligning Patient Needs with Online Capabilities: What Healthcare Reform Means for Your Hospital Website looked at the top 50 hospitals, as listed on the US News and World Report, and examined their online offerings [...]
Digital PR Tip: Remarketing Is remarketing a valid PR tactic? Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. How does it remarketing on Facebook work? In order to remarket to someone they have to have [...]
The Chartered Institute of Public Relations in the UK has released their 2014 State of the Profession report. You can see the full report here One of the areas I was particularly interested in is how the profession sees their skill level. 65% say they are satisfied that they have the appropriate skills and knowledge [...]
This week the New York Times broke the story about how JCPenney nabbed the #1 spot in Google for a slew of search terms. For months – right through the holiday season – they were top of the rankings for phrases like “skinny jeans”, “home decor” and “comforter sets”, to name just a few. Google [...]