SMB week 1

Why Small Businesses Need PR

  Every small business owner is concerned about the bottom line.  How to make more sales, be more productive, cut costs and increase the ROI.  That, after all, is what business is all about – profit. In this  drive to make a profit the focus tends to get stuck on marketing, sales, production and income.  […]

Online PR

Digital PR Chat Brandon

Content Strategy Challenges for Digital Marketers

The next #DigitalPR chat on Twitter is Friday April 1, 2016 Time: 10 am Pacific and 1 pm Eastern. Topic:  Content Marketing Challenges- strategy, planning, content creation and distribution Guest:  Brandon Andersen, Chief Strategist Ceralytics.  Previously Marketing Director for Cision. @andersenology Here are the questions I’ll be asking Brandon: Q1:  Can you define strategy and […]

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

  My guest on today’s #DigitalPR Twitter chat is Alicia Whalen (@Alicia_Whalen_) co-founder of @HashtagioSocial Alicia  has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years.  Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent […]

Content Marketing

Digital PR Chat mobile

Google’s Mobile Update and Online Visibility

    Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update.  Here is the transcript: Q1:  83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a […]

Digital PR Chat Lim

#DigitalPR Chat on Visual Content with Victoria Lim

  Here is the transcript of the #DigitalPR chat on Friday March 11, 2016.  My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1:  The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is […]

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PR Tech Tools

Ascend2-Effective-Difficult-Digital-Marketing-Tactics-Mar2016

Best & Most Difficult Digital PR and Marketing Tactics

  Email wins yet again. It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Social Media The tactic that […]

Measure-What-Matters_K.D.-Paine

#DigitalPR Twitter Chat with Katie Paine

This DigitalPR chat took place on Friday, February 26, 2016. Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Is that occurring? “Don Bartholomew’s blog, MetricsMan, was a must-read […]