Online PR

cocktail party social media

The Social Media Cocktail Party Strategy

    Have you ever walked into one of those networking/cocktail parties at a conference? You know, the one with a couple thousand people in the room all talking at the same time? It can be scary! You probably look for someone you know and hang out with them. However, there are people in the […]

news mobile

2015 State of the News Media Report

Pew Research released their 2015 State of the Media report this week. And the major takeaway is mobile, mobile, mobile. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report. However, for half of those top 50 […]

Content Marketing

share your story

Should We be Storytelling or Story Making?

  Every PR practitioner has had it drummed into them that we should be telling our brand’s story. David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke […]

DBerkowitz storytelling proactive logo

Storytelling vs Story Making: Interview with David Berkowitz

REGISTER HERE Don’t miss tomorrow’s Proactive Report interview with David Berkowitz, AdAge columnist and CMO of MRY. Here’s a sneak peek – I’ll be asking him questions about storytelling and why brands should rather be doing what he calls story making with customers.   Follow me on Twitter Tweet

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PR Tech Tools


How Small, Fast-Moving Companies Use Social Media

  We all know that most companies are using social media now.  However, exactly how they’re using it is not general knowledge.  Someone who knows these insider insights is Dr. Nora Ganim-Barnes of the University of Dartmouth.  She’s been studying this for five years now and she shared the 2014 stats for Inc. 500 social […]

digital tribe

7 Ideas for Building a Digital Tribe

  Communication is all about delivering the right message to the right audience. In fact, some PR experts say addressing the wrong public is the cause of 99% of PR failures. The same goes for what is being referred to as your tribe – the 1000 core fans and followers who truly love who you […]