Links and content are top 2 ranking factors in Google

Content and Links – Google’s Top Ranking Factors

A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. The study is a tough read if you are not statistically or mathematically inclined, so here’s the Cliff Notes version: After looking at […]

Online PR

content curation for thought leadership

Sendible – Content Curation Suggestion Feature

Content curation is a vital part of social media content strategy. A healthy curation strategy can position your brand as a thought leader. 85% of curators say establishing thought leadership is their main objective. It also increases engagement. The downside is that it is one of the most time-consuming part of being a social media […]

hot skills 2016

Top Skills for 2016 from LinkedIn

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog.   The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required.  Since LinkedIn has access to […]

Content Marketing

SMB week 1

Why Small Businesses Need PR

  Every small business owner is concerned about the bottom line.  How to make more sales, be more productive, cut costs and increase the ROI.  That, after all, is what business is all about – profit. In this  drive to make a profit the focus tends to get stuck on marketing, sales, production and income.  […]

Digital PR Chat mobile

Google’s Mobile Update and Online Visibility

    Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update.  Here is the transcript: Q1:  83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a […]

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PR Tech Tools

PR skills

New PR Skills Needed to Fill Talent Gap

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. Although the outlook for growth is good, there is concern that the industry is not adapting fast enough to the new media landscape and there is a lack of talent to allow […]

story-mindmap

Using the Right Social Media Language

GUEST POST by Mike Falkow, Creative Director of Meritus Media   Social media has become the elephant in the room when it comes to business nowadays. Either you’re using it effectively, or you may as well not be using it at all. Many young folk assume that they because they know how to use it […]