Rebecca-Liebsm

DigitalPR Chat #1 Content and KPIs

On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat.  Our first guest was Rebecca Lieb, strategic advisor, research analyst, author and columnist.  I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1:   Why are marketers finding measurement to be the single most formidable […]

Online PR

Audience research Digital PR

Why Content Strategy Needs Digital PR

  More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. (MarketingProfs: Benchmarks, Budgets & Trends Report.) 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on […]

TRust Barometer

2016 Trust Barometer Digital PR Implications

  The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions.  This means that reviews and online conversations with other like-minded folk and content from Influencers […]

Content Marketing

BtoC CMI challenges 2016

Digital PR Challenges in 2016

The Content Marketing Institute and Marketing Profs have produced two excellent reports on the state of content marketing in 2016. One examines the BtoC space and the other covers BtoB. The top content challenges in 2016 for BtoC companies are: BtoB companies list them slightly differently: So it’s not the lack of budget that’s the […]

Search Engine Optimization SEO Process

Visibility is More About Social Than Search

Guest post by Chris Abraham, Digital Strategist at Gerris Corp. Google Penguin and Panda have changed the face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first […]

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PR Tech Tools

funnel roi

Using Digital PR to Top up Your Sales Funnel

The two goals every company has are increase sales and reduce costs. Increasing sales depends on a consistent flow of people interested in your product or service.  In the past the sales funnel was fairly straightforward – get qualified leads, and convert them to customers. The Internet changed that.  Now the public has access to  […]

Digital PR trends

5 Digital Trends That Affect PR in 2016

  Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. 1. Earned vs Paid Content:  Publishing content is one of the core aspects of Digital PR.  In December 2015 the FTC laid […]