pro·ac·tive: anticipating change and taking action, rather than reacting to events

The Proactive Report is about the shifts in the media landscape, social media strategy and online PR Our aim is to bring you the latest research and case studies that show how technology is changing media consumption and the patterns of communication and behavior online.

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Why SEO is Vital for PR Content


SEO Webinar

FREE WEBINAR

APRIL 22, 2015

10 AM PDT  1 PM EDT

REGISTER NOW

The importance of optimizing PR content for search engines was first spoken about 10 years ago. One would think that by now  every PR practitioner knows how to do it – and does it on a regular basis.

Not so.

According to the 2015 PRESSfeed study of online newsrooms, only 26% of US companies are optimizing the PR content that’s in their newsroom or posted on news wires sites and social media sites.

Sal smallLisa_Buyer_SocialPR_2014_Filter

SALLY FALKOW                                                           LISA BUYER,  CEO THE BUYER GROUP

PRESSFEED                                                                   SEARCH ENGINE WATCH

In this webinar Sally Falkow, President of PRESSfeed, and Lisa Buyer, CEO of The Buyer Group and columnist for Search Engine Watch, will discuss the report and the opportunities, barriers and challenges PR pros have learning SEO. They will also cover resources PR folk can tap to get up to speed.

Webinar Content:

1.  PRESSfeed Report

2. SEO opportunities

3.  SEO challenges

4.  How to optimize text content

5.  How to optimize visuals

6. Resources

REGISTER NOW

Seating is limited to 100

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Online PR

Why SEO is Vital for PR Content

April 17th, 2015 | Read | Discuss

FREE WEBINAR APRIL 22, 2015 10 AM PDT  1 PM EDT REGISTER NOW The importance of optimizing PR content for search engines was first spoken about 10 years ago. One would think that by now  every PR practitioner knows how to do it – and does it on a regular basis. Not so. According to [...]

Read more...

Research

How Consumers use Social Media During Purchase

March 14th, 2013 | Read | Discuss

Are you still wondering just how to integrate social media into your marketing mix? “While marketers understand the importance of managing their brands online, there’s still uncertainty as to the proper weight to put behind digital media channels, especially social media, to optimize return on investment,” says Chip Lister, Managing Director of Radius GMR. A [...]

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Social Media Case Studies

Mayo Clinic Tops Digital Healthcare Report

May 6th, 2014 | Read | Discuss

A new study shows that only 4 of the US News Top 10 Hospitals have a patient-centric digital presence. The study Aligning Patient Needs with Online Capabilities: What Healthcare Reform Means for Your Hospital Website looked at the top 50 hospitals, as listed on the US News and World Report, and examined their online offerings [...]

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Social Media Marketing Tips

Facebook Remarketing for PR

July 10th, 2014 | Read | Discuss

Digital PR Tip: Remarketing Is remarketing a valid PR tactic?  Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. How does it remarketing on Facebook work? In order to remarket to someone they have to have [...]

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Social Media Strategy

CIPR State of PR in 2014

March 1st, 2014 | Read | Discuss

The Chartered Institute of Public Relations in the UK has released their 2014 State of the Profession report. You can see the full report here One of the areas I was particularly interested in is how the profession sees their skill level.  65% say they are satisfied that they have the appropriate skills and knowledge [...]

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Video Interviews

Why Quality Content is Important

February 19th, 2011 | Read | Discuss

This week the New York Times broke the story about how JCPenney nabbed the #1 spot in Google for a slew of search terms.  For months – right through the holiday season – they were top of the rankings for phrases like “skinny jeans”, “home decor” and “comforter sets”, to name just a few. Google [...]

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