pro·ac·tive: anticipating change and taking action, rather than reacting to events
The Proactive Report is about the shifts in the media landscape, social media strategy and online PR Our aim is to bring you the latest research and case studies that show how technology is changing media consumption and the patterns of communication and behavior online.
The disparity between what the media wants and what companies provide in their online newsroom is a little better this year than last. Only 15% of the PR practitioners polled by SNCR and PRESSfeed said they felt that their newsroom definitely met the needs of the media.
That’s a sad state of affairs!
Here some of the key findings of the 2013 survey:
- 83% of journalists regard images with news content as important
- 38% of PR pros add images to news content
- 39% of all companies offer an image gallery
- 49% failed to meet the quality standards of images for publication
- 53% of journalists and editors said video is important with news content
- Just 13% of PR practitioners add videos with news content
- 35% have a video gallery in their newsroom
- 82% ask for video to be delivered via embed code
- 37% of online newsrooms offer embed codes
Not surprising then that only 15% of corporate and agency PR folk feel that their newsroms meet the needs of the media.
FREE WEBINAR – ONLINE NEWSROOM SURVEY REPORT
Join me on Wednesday December 11 at 10 am Pacific 1 pm Eastern for a free overview of the full survey report and best practices for online newsrooms that really give the media what they want.
Reserve your Webinar seat now at:
The disparity between what the media wants and what companies provide in their online newsroom is a little better this year than last. Only 15% of the PR practitioners polled by SNCR and PRESSfeed said they felt that their newsroom definitely met the needs of the media. That’s a sad state of affairs! [...]
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