Ten years ago the Internet was in its infancy and most people got their news from newspapers and TV and the public, journalists and PR people alike were all accustomed to a 24-hour news cycle. That has changed dramatically in the last five years and we now live in a 24/7 news cycle where people [...]
For the past 100 years companies have had the luxury of deciding what products they want to make and sell, what their brand message will be and how they will deliver it to their audience. Communication in PR was based on a one-way, two-step flow of communication through mass media. The Internet changed that. We’re [...]
I caught up with Greg Jarboe at Search Engines Strategies in Chicago a few weeks ago and asked him what PR people should do in 2010. Here is his advice: What used to work doesn’t work anymore and you need new skills. Learn to optimize news content Master social media Learn to do video marketing [...]
The way people are finding news and information has changed dramatically. Search engines are paying attention to the fact that a very high percentage of people say they are looking for discussions and opinions from others on a subject when they search.
To stay ahead of this curve Bing andGoogle recently made deals with Twitter and [...]
The 2009 Arketi Web Watch Media Survey has some interesting statistics about how BtoB journalists find stories. 95% use search when starting a story. At 92% press releases are the number one source for BtoB journalists. PR contacts and industry sources came in second at 85%, newswires at 77% and websites at 70% make up [...]
Although most teens and young adults are very social media savvy, it’s all for personal use. They have no experience of using social media to achieve business goals.
In a Businessweek article Dr. Elaine Young, an assistant Professor at Champlain College, says that schools need to give students the immediate skills they will need once they [...]
Charlene Li, author of Groundswell, gave an excellent keynote at Search Engine Strategies, San Jose this week. Titled The Future of Search she spoke about where the web is going, how search and social will intersect and how we can prepare for what’s ahead.
In just 10 years we’ve moved from 10 blue links on a [...]
Charlene Li, author of Groundswell, gave an excellent keynote at Search Engine Strategies, San Jose this week. Titled The Future of Search she spoke about where the web is going, how search and social will intersect and how we can prepare for what’s ahead.
In just 10 years we’ve moved from 10 blue links on a [...]
Over 1000 women bloggers gathered at BlogHer in Chicago this past weekend. Despite some women bloggers feeling fed up with the pressure of approaches from PR people, the Ketchum survey of attendees found that one in four bloggers has provided marketers with information or feedback collected on their blogs to help the marketers address women. [...]
We recently saw the demise of the Rocky Mountain News. The Chicago Tribune and the LA Times have declared bankruptcy. Real Clear Politics put together a list of the top 10 newspapers in trouble stating “papers are suffering silently, with certain death just around the corner for some.” And “The Seattle Post-Intelligencer, Rocky Mountain News [...]
