Mashable’s take on Skittle’s new website content is that companies are realizing that whatever content they offer can’t match the various social media offerings out there, where the community contributes to the whole.
The fact that they replaced their homepage content with the Twitter feed for Skittles also earned them a slew of main stream media [...]

Image by Wade Rockett

Hats off to Jeff Jarvis for his post about new media and journalism  It certainly set the cat amongst the pigeons, and has generated a flood of contentious comments!
So often when the substance hits the fan we cry “Not my fault!”  It’s refreshing to see someone who looks the changes in the eye [...]

Keynote at SES Chicago is food for thought.
If you thought you had Marketing 101 down pat, it’s time to think again.
Seth Godin’s keynote at SES Chicago lived up to the promise and certainly gave the audience some new ideas to chew on. He started with a new look at the origins of marketing – the story of Josiah [...]

Brrr!  I am off to Chicago in the morning to speak at SES.  Temperatures below freezing and snow already on the ground.  For a little African lizard like me used to blazing heat it’s way too cold.  I bought myself some thermal underwear and pulled out my down parka and off I go.
I am looking [...]

Pros and cons of how to use a social media press release
Greg Jarboe of SEO-PR started the trial over at Search Engine Watch, taking all proponents of the SMR to task and declaring that social media releases are a meatball sundae – a phrase from Seth Godin’s new book on marketing. 
Tongue firmly in cheek Greg cites supporters [...]

Internet marketing and 14 trends that change everything
Yesterday SES hosted a webcast with Seth Godin, marketing maverick, author of a new book Meatball Sundae.  In his words It’s about the internet and new marketing and the fourteen trends that change everything.
Seth is a keynote speaker at the SES Chicago event in a few weeks.
Seth spoke about the new [...]