Ravit Lichtenberg of Ustrategy spoke in the keynote at OMS10 about the vital need for a social media strategy rather than “shooting arrows at a moving target.’
Take a step back and figure out the best way to reach your customers, provide valuable content and stay close to them, says Ravit.
Five Social Media Tips:
1. Have a vision-driven strategy, but [...]
The Online Marketing Summit in San Diego was held at the beautiful Paradise Point Resort this year. I caught up with Greg Jarboe of SEO-PR after one of the keynote sessions and talked to him about search, video and public relations.
According to comScore the second most popular site where searches are conducted is YouTube, Music is the [...]
Steve Paganelli, DMO Strategist at TIG Global spoke at the North American Journeys Summit West last week. We caught up with him at the break and asked him some questions about his session and the case study he presented.
Steve explained how several of the regions in the US are collaborating to make their international online [...]
It’s been a very busy social media week in LA. On Tuesday I went to the North American Journeys Summit for DMOs (Destination Marketing Organizations.) On Thursday I went over to Hollywood to speak at the Entertainment Publicists breakfast workshop on social media and then hared back to Pasadena for Social Media Club, San Gabriel [...]
Back in 2006 while I was working a paper with Rok Hrastnik we called the phenomenon of online buzz and reputation The Power of Voice.
Since then many companies have felt that power – positively and negatively. Dell, Dominoes, Naked Pizza, Motrin, Blendtec to name just a few. Nestle has now joined the list.
Nestle is embarking [...]
It’s official – journalists rely on social media sources to find stories. Traditional media may not be dead, but the best way to connect with them is online.
A national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that an overwhelming majority of reporters [...]
Although we’re bombarded with information about social media from all sides, and we do hear about successful programs, it seems that in too many cases we’re still stumbling in the dark. Almost half of the worst PR blunders of 2009 had an online component.
“The biggest lessons learned this year are in the social media sphere,” [...]
As we move into the next phase of social communication online the idea of outsourcing your social media activity to a PR agency makes less and less sense.
Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old [...]
Early in December Google announced that they will be including real-time news and updates in their web search pages. And soon after Yahoo followed suit.
How does this affect the news cycle and PR? As you can see in this short video news items and Twitter/Facebook status updates are right at the top of the page [...]
Social Media Tools For 2010
View more presentations from Sally Falkow.
If you plan to increase your use of social media in the new year here are 5 tools that can help you be more effective
Feeds – The web isn’t about pages any more. It’s about streams, feeds and syndication. RSS feeds are the blood vessels of [...]
