The Independent, A UK newspaper, recently highlighted the PR trend of publishing content. Instead of relying on the media to tell their stories, as they have for the last 100 years, companies are beginning to act like the media.
Public relations is flexing its media muscles like never before and strong-arming its way into [...]
It seems that Baseball did not get the memo about the power of online influencers:
A recent study of 127 Baseball teams found that although many independent bloggers, such as MLBTradeRumors.com and Yahoo! Sports, have upward of two million pages views daily and represent some of the Internet’s heaviest traffic, they rank far behind traditional media [...]
“Anyone looking for a job in today’s competitive market without using social media is at a distinct disadvantage.” So says Leonard Witt, the Robert D. Fowler Distinguished Chair in Communication and founder and executive director of the Center for Sustainable Journalism at Kennesaw State University.
Witt points to data from CareerBuilder:
Social media is one [...]
Active Twitter users are three times more likely to impact a brand’s online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target.
Although Twitter’s active user base remains smaller than Facebook’s, these daily users are the most influential online consumers, and their conversations spill [...]
According to Google Insights for search there is a rapidly rising interest in social media strategy. And rising right along with it are searches for social media training. These searches are coming from
United States
Canada
United Kingdom
And there’s been steadily increasing news coverage of these two phrases – with the interest in training ramping up mid 2009. [...]
I liked Srinivas Kandikonda’s article in Technology News about the need for a social media strategy and although he is writing about media organizations, the lessons apply equally to any business today.
Here are his main points:
The need for adoption of social media and delivery to multiple mobile devices is increasingly becoming essential for retaining [...]
I had the pleasure of chatting with Maggie Fox at the Media Relations Summit in New York City last week. She spoke on the session about the future of social media and in this interview Maggie explains how branded content and the intersection paid and earned media is a growing trend she is seeing.
Great minds [...]
While we might think of universities and the academic world as a conservative space they’re streets ahead of business when it comes to social media adoption.
Ninety-five percent of colleges and universities use at least one form of social media to recruit prospective students. This was among the key findings of the study, [...]
We know by now that we have to listen before we jump into social media. But the question I often get asked is how? I just got an email from a friend today who is in NYC at a conference and she said “I am looking for concrete answers and all I get is platitudes!”
What [...]
Almost everyday I meet someone who asks me, “How do I keep up with the new ideas in social media?” The other question I get very often is, “How do I figure out how a new idea relates to my work in PR?”
Since the puprose of PRoactive is to assist PR practitioners to identify new trends [...]
