I had the pleasure of chatting with Maggie Fox at the Media Relations Summit in New York City last week. She spoke on the session about the future of social media and in this interview Maggie explains how branded content and the intersection paid and earned media is a growing trend she is seeing.
Great minds [...]
Mashable’s take on Skittle’s new website content is that companies are realizing that whatever content they offer can’t match the various social media offerings out there, where the community contributes to the whole.
The fact that they replaced their homepage content with the Twitter feed for Skittles also earned them a slew of main stream media [...]
Seth Godin and Tom Peters talk about the power of blogging at the Open Forum. Peters says it’s the best marketing tool by a long shot.
HubSpot says there are 6 fundamental benefits to corporate blogging that should not be overlooked:
1) Gain Visibility as a Thought Leader
2) Engage Customers in a Dialogue
3) Every Blog Article is [...]
Image by Wade Rockett
Hats off to Jeff Jarvis for his post about new media and journalism It certainly set the cat amongst the pigeons, and has generated a flood of contentious comments!
So often when the substance hits the fan we cry “Not my fault!” It’s refreshing to see someone who looks the changes in the eye [...]
People get data from others ‘just like themselves’
Clue # 9 People in networked markets have figured out that they get far better information and support from one another than from vendors.
At Search Engine Strategies Seth Godin spoke about how the networked market is changing how we do business. He says savvy marketers should change from trying to sell products to a [...]
Keynote at SES Chicago is food for thought.
If you thought you had Marketing 101 down pat, it’s time to think again.
Seth Godin’s keynote at SES Chicago lived up to the promise and certainly gave the audience some new ideas to chew on. He started with a new look at the origins of marketing – the story of Josiah [...]
Brrr! I am off to Chicago in the morning to speak at SES. Temperatures below freezing and snow already on the ground. For a little African lizard like me used to blazing heat it’s way too cold. I bought myself some thermal underwear and pulled out my down parka and off I go.
I am looking [...]
Pros and cons of how to use a social media press release
Greg Jarboe of SEO-PR started the trial over at Search Engine Watch, taking all proponents of the SMR to task and declaring that social media releases are a meatball sundae – a phrase from Seth Godin’s new book on marketing.
Tongue firmly in cheek Greg cites supporters [...]
Internet marketing and 14 trends that change everything
Yesterday SES hosted a webcast with Seth Godin, marketing maverick, author of a new book Meatball Sundae. In his words It’s about the internet and new marketing and the fourteen trends that change everything.
Seth is a keynote speaker at the SES Chicago event in a few weeks.
Seth spoke about the new [...]
It’s the new buzz, but is brand journalism really something new?
Spearheaded by McDonald’s statement that they will no longer pursue one consistent brand message, but will tweak the message for different media, there’s been a buzz around the term ‘brand journalism.’
Marketing Guru Seth Godin says it’s a move in the right direction. Laura Ries, author of [...]
