Active Twitter users are three times more likely to impact a brand’s online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target.
Although Twitter’s active user base remains smaller than Facebook’s, these daily users are the most influential online consumers, and their conversations spill [...]
For the past 100 years companies have had the luxury of deciding what products they want to make and sell, what their brand message will be and how they will deliver it to their audience. Communication in PR was based on a one-way, two-step flow of communication through mass media.
The Internet changed that.
We’re in the [...]
According to Google Insights for search there is a rapidly rising interest in social media strategy. And rising right along with it are searches for social media training. These searches are coming from
United States
Canada
United Kingdom
And there’s been steadily increasing news coverage of these two phrases – with the interest in training ramping up mid 2009. [...]
I liked Srinivas Kandikonda’s article in Technology News about the need for a social media strategy and although he is writing about media organizations, the lessons apply equally to any business today.
Here are his main points:
The need for adoption of social media and delivery to multiple mobile devices is increasingly becoming essential for retaining [...]
Twitter can be used for many things. It’s being referred to as more of a news platform than a social network. Ogilvy 360 has a very good slidedeck about Twitter strategies that lays out who to follow and what content to create depending on why you are using Twitter.
Using Twitter for PR still gives you [...]
On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. The first speaker was Esteban Kolsky of ThinkJar. Kolsky was a Gartner analyst and now does work on social CRM and strategy.
He spoke about [...]
Ian Capstick posted an excellent piece about news releases and online newsrooms in the PR column of the PBS MediaShift blog yesterday. (And of course we were delighted that he chose a release about the Social Media Roadmap webinar series I did with Marketwire as his example.)
News Releases
Looking back at the history of the press [...]
Ian Capstick posted an excellent piece about news releases and online newsrooms in the PR column of the PBS MediaShift blog yesterday. (And of course we were delighted that he chose a release about the Social Media Roadmap webinar series I did with Marketwire as his example.)
News Releases
Looking back at the history of the press [...]
A new study from Connected Marketer and DemandGen Inside the Mind of the New BtoB Buyer reveals some very interesting shifts in the behavior of BtoB buyers.
Push vs Pull
Traditionally information and material about a product or service originated from the company, was evaluated by analysts and distributed by the sales reps. Now buyers have access to [...]
Social media marketing has gone from experimental to must-have. Close to 80 percent of marketers say they are planning to use social media in 2010.
However, it appears that we are still at the ‘figure it out’ stage in terms of integrating social media into marketing and PR planning, says marketing management firm Unica. While a majority of [...]
