Ravit Lichtenberg of Ustrategy spoke in the keynote at OMS10 about the vital need for a social media strategy rather than “shooting arrows at a moving target.’
Take a step back and figure out the best way to reach your customers, provide valuable content and stay close to them, says Ravit.
Five Social Media Tips:
1. Have a vision-driven strategy, but [...]
The 2010 Edelman Global Trust Barometer released today might motivate you to take another look at your 2010 PR and social media strategy.
For the first time trust and transparency rank as important to corporate reputation as the quality of products and services. In fact, in the U.S. and in much of Western Europe, those two [...]
The CMO Club polls its members each week and the most recent question put to the group was:
What is your top priority for hiring?
Social Marketing was at the top of the list with 39.2% with comments such as “The biggest gap I have is Social Marketing expertise. We all know the basics, it’s applying new [...]
The CMO Club polls its members each week and the most recent question put to the group was:
What is your top priority for hiring?
Social Marketing was at the top of the list with 39.2% with comments such as “The biggest gap I have is Social Marketing expertise. We all know the basics, it’s applying new [...]
As we move into the next phase of social communication online the idea of outsourcing your social media activity to a PR agency makes less and less sense.
Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old [...]
Social Media is no longer a fad, or something to try out. It will become an integral part of PR programs in 2010. And PR people have to master social media and use it strategically to be effective.
Nothing backs up predictions like cold, hard facts.
Joseph Thornly posted this graph from Google Tremnds that shows searches for [...]
Anne Carelli, Digital Comm Manager for Coke is talking about their social media activities
Several years ago Coke realized that Coke.com is not their home page – it is Google.com, digg.com and YouTube. Take the time to keep abreast of what is showing up for your brand in thee new social sites and search engines.
New mantras that [...]
Predictions are that over 80 percent of companies and organizations will be using social media marketing in 2010. Who is going to take these companies to the next level - move them from the random ‘dipping a toe in the social media water’ approach to a strategic business activity with actions tied to outcomes, benchmarks and measurement?
Will [...]
#PRSA09 How engagement keeps companies way above water. Good case studies show ROI of Social Media and PR. Tuesday 3 30. Session sponsored by Marketwire.
Why PR Students should be taught Social Media Strategy http://bit.ly/4bLwHp
RT @davidalston: Profs must teach students to use social media tools – employers expect digital fluency (BusinessWeek) http://is.gd/4PeKN
RT @kamichat: Really GREAT corporate [...]
Although most teens and young adults are very social media savvy, it’s all for personal use. They have no experience of using social media to achieve business goals.
In a Businessweek article Dr. Elaine Young, an assistant Professor at Champlain College, says that schools need to give students the immediate skills they will need once they [...]
