About Sally Falkow
I’ve been in public relations for 30 years and I am an APR – that means I have been Accredited in PR by the Public Relations Society of America.
In 1995 I was fortunate to be working on a program for several UK Universities funded by the European Union. It involved the use of the Internet for distance education. It really openend my eyes to the future and the possibilities of digital communication.
I came to the US in 1999 and made it my mission to learn how to use the Internet for PR. I started this blog in the summer of 2003, and it was one of the first 20 PR blogs online.
I presented the first session on digital PR at the PRSA National Conference in 2004.
So I’ve been an evangelist for online PR for 10 years now – and the natural progression into social media for the past five years.
The blog has grown to be a large part of my life and I regard it as my first priority – I try to blog every day. My aim is to bring PR practitioners the news and information they need to understand the rapidly changing media landscape and how it is affecting our lives.
I teach a social media bootcamp and have trained over 300 PR professionals from Fortune 100 companies,small businesses, individual entrepreneurs, large international PR agencies and boutique shops.
You can connect with me on Twitter or meet me at PR and online marketing conferences.
SES San Jose in August 2009
PRSA San Diego November 2009
Dear Sally, The PROActive Report has become my tool of choice
to navigate “the rapidly changing media landscape” as you describe it.
I’ve enjoyed “attended” your webinars regarding Social Media and press releases & their value to non-profit PRs. Since participating, the effectiveness of our Organizations’ public relations has enjoyed a dramatic increase. Thank you so much. Sincerely, Catherine Savage.
It’s my pleasure Catherine.
[...] = 'marcon'; “Social Media Strategy” , the Sally Falkow (Expansion Plus) authored guide to Web 2.0 and online PR, offers a simplistic, yet informative look [...]
Great report, Sally.
Tks for stopping by Debbe. I’ll be in Chicago next week – let’s get together.
Hi Sally,
Just found your website by pure accident. But your writings are simple and clear. I have sent you a mail along with my article on social shopping for your review.
Hoping to hear from you,
Warm Regards,
Sanjai
Hi Sanjai
I’m glad you found the blog helpful. Please do send your article along.
sally@falkowinc.com
[...] review,Yash Raj Films, Saif Ali Khan, Kareena Kapoor, Javed Jaffrey,Roadside Romeo movie reviewAbout Sally Falkow | Social Media Strategy | Online PR …Warm Regards, Sanjai. Sally Falkow says: January 7, 2010 at 7:54 am. Hi Sanjai. I'm glad you found [...]