About Sally Falkow

Posted by Sally Falkow On 14 April 2009 13 Commented

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Sally_Falkow_PR_TrainerI’ve been in public relations for 30 years and I am an APR – that means I have been Accredited in PR by the Public Relations Society of America.  Over the last ten years I have immersed myself in new technology and most of my work today is as a social media coach to PR executives, PR agencies and new PR graduates.  I won PR Trainer of the Year in 2009 for my Social Media Bootcamp classes for PR professionals.

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In 1995 I was fortunate to be working on a program for several UK Universities funded by the European Union that involved the use of the Internet for distance education. It really openend my eyes to the future and the possibilities of digital communication.

I came to the US in 1999 and made it my mission to learn how to use the Internet for PR.  I started this blog in the summer of 2003, and it was one of the first 20 PR blogs online.

I presented the first session on digital PR at the PRSA National Conference in 2004.

So I’ve been an evangelist for online PR for 10 years now – and the natural progression into social media for the past five years. Social media training and coaching that helps PR people embrace this new medium has become a passion.

The blog has grown to be a large part of my  life and I regard it as my first priority – I try to blog every day.  My aim is to bring PR practitioners the news and information they need to understand the rapidly changing media landscape and how it is affecting our work.

I teach a social media bootcamp and have trained over 300 PR professionals from Fortune 100 companies, small businesses,  individual entrepreneurs, large international PR agencies and boutique shops.

My social media coaching program is done with one-on-one  weekly sessions.  I do them mainly using technology -  online meetings or Skype calls – so I have clients all over the world.

I am a member of BlogDash.com

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13 Responses to “About Sally Falkow”

  1. Dear Sally, The PROActive Report has become my tool of choice
    to navigate “the rapidly changing media landscape” as you describe it.
    I’ve enjoyed “attended” your webinars regarding Social Media and press releases & their value to non-profit PRs. Since participating, the effectiveness of our Organizations’ public relations has enjoyed a dramatic increase. Thank you so much. Sincerely, Catherine Savage.

  2. Sally Falkow says:

    It’s my pleasure Catherine. :)

  3. [...] = 'marcon'; “Social Media Strategy” , the Sally Falkow (Expansion Plus) authored guide to Web 2.0 and online PR, offers a simplistic, yet informative look [...]

  4. Great report, Sally.

  5. Sally Falkow says:

    Tks for stopping by Debbe. I’ll be in Chicago next week – let’s get together.

  6. Hi Sally,

    Just found your website by pure accident. But your writings are simple and clear. I have sent you a mail along with my article on social shopping for your review.

    Hoping to hear from you,

    Warm Regards,


  7. Sally Falkow says:

    Hi Sanjai

    I’m glad you found the blog helpful. Please do send your article along.


  8. sanjai says:

    [...] review,Yash Raj Films, Saif Ali Khan, Kareena Kapoor, Javed Jaffrey,Roadside Romeo movie reviewAbout Sally Falkow | Social Media Strategy | Online PR …Warm Regards, Sanjai. Sally Falkow says: January 7, 2010 at 7:54 am. Hi Sanjai. I'm glad you found [...]

  9. [...] Jump to Comments I recently read a very interesting and informative blog post by Sally Falkow titled “What Journalists Need from PR People.” She recently attended Palm Springs for the PRSA [...]

  10. John Kenvin says:

    Hi Sally,

    Very Interesting site about social media, I am following it from last one month, Thanks for your writings

  11. Andrew Pelt says:

    Amaze! Thank you! I constantly required to write in my website something like that. Can I take aspect of this send to my webpage?

  12. Some genuinely nice and utilitarian info on this internet site , too I believe the design and style has got great features.

  13. [...] observing actively). In the Orchestral Model™, this practice precedes Engagement. As the social media doyenne, Sally Falkow, (@sallyfalkow) says, “You don’t go right up to people having a conversation at a party [...]

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