About Sally Falkow
SOCIAL MEDIA COACH
I’ve been in public relations for 30 years and I am an APR – that means I have been Accredited in PR by the Public Relations Society of America. Over the last ten years I have immersed myself in new technology and most of my work today is as a social media coach to PR executives, PR agencies and new PR graduates. I won PR Trainer of the Year in 2009 for my Social Media Bootcamp classes for PR professionals.
In 1995 I was fortunate to be working on a program for several UK Universities funded by the European Union that involved the use of the Internet for distance education. It really openend my eyes to the future and the possibilities of digital communication.
I came to the US in 1999 and made it my mission to learn how to use the Internet for PR. I started this blog in the summer of 2003, and it was one of the first 20 PR blogs online.
I presented the first session on digital PR at the PRSA National Conference in 2004.
So I’ve been an evangelist for online PR for 10 years now – and the natural progression into social media for the past five years. Social media training and coaching that helps PR people embrace this new medium has become a passion.
The blog has grown to be a large part of my life and I regard it as my first priority – I try to blog every day. My aim is to bring PR practitioners the news and information they need to understand the rapidly changing media landscape and how it is affecting our work.
I teach a social media bootcamp and have trained over 300 PR professionals from Fortune 100 companies, small businesses, individual entrepreneurs, large international PR agencies and boutique shops.
My social media coaching program is done with one-on-one weekly sessions. I do them mainly using technology - online meetings or Skype calls – so I have clients all over the world.