Press Release distibution online makes sense We are indeed a wired nation. 88 percent of online Americans say the Internet plays a role in their daily routines, and 64 percent of Internet users say their daily routines and activities would be affected if they could no longer use the Internet. (Pew internet and American LIfe [...]
Honda campaign shows the value of online branding The Honda experience is being played out all over the Web, prompting experts to predict a rebirth in brand advertising online. Online branding ads use rich media, meaning they include video or animation. They are aimed at creating an image for a company or a product – not immediate [...]
Why take the long way round and hope the right person will read your message – Use a blog >>The tried and true marketing and PR departments may one day make the endangered species list thanks to a rush of corporate interest in blogs and RSS feeds.>> Internet News Pretty harsh words. Businesses have cottoned [...]
When your market is online and searching, it switches the direction of the communication Since 1939 Marketers have been using the Laswell model of Who is sending What Message using Which Channel (Media) to reach Whom with What Result Well ,the Internet turned that 180 degrees around. The one who holds the mouse is in control. [...]
How the change in search engine use is affecting website content strategy Website guru Jakob Nielsen says people are using search engines as answer engines. What does this mean? Instead of using search engines to find good websites that will give us infomation about our query, we expect the search engine to answer the question. How does [...]
Email marketing gets better results than other direct marketing campaigns Of all direct-oriented media tested for return on investment, email marketing proved the winner, reports Internet Retailer. Email marketing campaigns returned an average of $15.50 in sales for every dollar spent, a whopping 17% more than direct mail, even though direct mail marketers spend 23 [...]
How to get ink even in an election year Bulldog Reporter has an excellent newsletter called Journalists Speak Out on PR This item in today’s issue clearly makes the case for having a good media room on your website. And take note of their dislike of PDF files. Make your source easier to find. “Reporters go online when news [...]
The Flash Hall of Shame for PR agencies websites Tom Murphy takes PR Websites to task in his PR Opinions blog "The people who designed and built Flash warn against Flash intros AND Flash navigation on websites, yet a ridiculously high proportion of PR firms insist on using it." For some reason Marketing, Advertising, and [...]
Corporate branding needs to exploit new technology Martin Roll ‘s article on the 10 steps for successul corporate branding in Communicate says "Modern technology should play a part in a successful corporate branding strategy. Technology helps to gain effectiveness and improve the competitive edge of the corporation. "A company website is not only a must, [...]
Sites are seeking decent editorial content in order to keep people coming back This New York Times article on content brought a smile to my face. "Stickiness is back in fashion. But this ‘sticky’ is different from the much lauded ‘sticky’ that proved popular in the late 90′s, when media firms hoped to generate more hits [...]
