Business blogging a vital piece of Internet Marketing Strategy Roland Tangloa says  blogging and RSS are sounding the deathknell for PR.  These new technologies are changing the face of PR and Marketing and if PR professionals don’t wake up and smell the feeds, they will slide into  oblivion as technology bypasses them like an express train. Corporate [...]

Content Management Systems a must for PR UIE’s Christine Perfetti conducted an excellent interview with Adaptive Path’s Jeffrey Veen, a recognized Web Design and CMS expert. In the interview, Veen says development teams need to create a web content strategy that answers several questions:   1) Why are we generating this content? 2) Who is the [...]

Ignore blogs atyour peril When I spoke about blogs as an Internet Marketing strategy at the Independent Practitioners Group of PRSA-LA last week, there were questions about blogs and  consumers trashing corporate press releases and marketing materials. Adrants reports that Intelliseek CMO Pete Blackshaw says marketers can no longer ignore weblogs as powerful influencers and commenters [...]

Adjust your Internet Marketing Strategy It finally happened – The Internet is the number one media choice of 18- to 54-year-olds. A study released today cites nearly 45.6 percent of respondents fsay the Web as their No. 1 choice. Marketing execs across the world should take note – and rethink their marketing strategy. If you don’t have [...]

Make your web content strategy count The Online Publishers Associations’ new study found that The Internet and television are the most popular media among 18- to 54-year-olds. Nearly 45.6 percent said the Web is their No. 1 media choice and 34.6 percent rating TV as their top pick. How should this affect your web content [...]

Standard elements increase web usability and results ‘Unfortunately, much of the Web is like an anthill built by ants on LSD: many sites don’t fit into the big picture, and are too difficult to use because they deviate from expected norms. ‘Jakob Nielsen Jakob – you just made my day! This usability guru’s research shows [...]

Eye tracking can improve your content strategy What do people see when they view a website or multimedia feature? Is it what the site’s designers expect? … Perhaps not. The Eyetrack III study literally looked through the eyes of 46 people to learn how they see online news. Your home page is a vital piece [...]

Is your content strategy converting them? When did positioning become more important than the user experience? asks Shari Thurow. And well she may ask, since statistics show that most websites lose over 60% of their traffic right off the home page. Have web site designers and SEM companies lost sight of the fact that you [...]

Business blogging – both good and bad. Another good article in Marketing Profs today BL says Most people would rather have a root canal done than write something coherent, pithy and provocative every day. It takes talent, skill and training to write down ideas clearly and make them interesting to read. Ain’t that the truth [...]

Marketers must master RSS As RSS emerges, "pull" communications become as important as "push," eventually growing even more so. This is the sea change that eventually will affect all of marketing communications – Marketing  Profs (this is premium paid content) This two part series from Marketing Profs on why we need to learn about RSS and [...]