The hottest web content strategy out there If you’ve been noticing the proliferation of those little orange buttons appearing all over websites, you’ve probably been wondering what they are and what they do. They facilitate the hot new web content strategy called syndication. And to clear up some of the confusion on the subject, here are some definitions: Syndication is [...]
PRSA learns the power of blogging As the 2004 PRSA National Conference approaches, the orgnanizers have agreed to host a blogging workshop at the last minute. And they scheduled it at the same time as a workshop already on their schedule for months on Internet strategies for PR Professionals that covered blogging as a PR tool. Why did they do [...]
A PR lesson The PRSA Conference organizers were approached late in the day by the IAOC to include a blogging workshop. BL Ochman, blogger of note, stated that PRSA was asleep at the wheel and were ignoring a vital PR tool. They were not in touch with the new technology PR practitioners need to know. This caused a flurry [...]
Entrepreneurs join the online marketing ranks While larger companies have been including web metrics, search engine optimization plans, e-mail marketing and other forms of Internet marketing strategy many smaller firms have used their websites only as an online brochure. But that’s changed in the past year, according to LaGarde Inc., a provider of shopping cart and [...]
New study shows how different content variations increase revenue Testing variations in web content over 10 million impressions indicated which design elements in online creative units are the most influential in driving performance. It highlighted the fact that a strong call to action significantly increases revenue. While this may not be surprising – every good [...]
Is your website set up for cross channel shopping? Shoppers are finding the information they want about a product long before they decide to purchase. Forrester Research has a name for this – cross channel shopping. And it’s rapidly becoming a force to be reckoned with, says Click Z. Cross-channel shoppers actually comprise the majority of all [...]
Watch out for common keyword traps Scottie Claiborne of Right Click Web shares words of wisdom on the subject of common keyword traps in the latest issue of High Rankings Advisor And big huzzahs to Scottie for her new venture with the Karcher Group! The biggest trap is to believe that the broad general term with the [...]
If you’re not marketing on the Internet you’ll be left behind Every business today needs to have an Internet Marketing Strategy. The Net is fast becoming the most influential channel and medium we have. Your website is your face to the world and the place people come when they want to find out about who [...]
Short subject lines get opened more New research from EmailLabs advises e-mail marketers to keep subject lines short and hyperlinks plentiful. A successful web content strategy has to take into account the fact that it can take at least seven interactions with a new visitor before hey decide to do business with you. You have to [...]
