Top Trends for 2005 Top Five Trends in Internet Marketing Strategy for 2005: Natural Search Engine Optimization is gaining ground fast. A PR agency I trained on optimized press releases this week told me that for the first time their clients in the tech and industrial field are asking about SEO. Many don’t even know exactly what [...]
More mentions of this Internet Marketing Strategy Lee Odden of Top Rank Results made a post about Optimized Press Releases this week. Lee makes the point that news sites like Yahoo News and Google News have more readers than CNN and the BBC. Online news sites are now the number one choice for news. People go [...]
Conferences highlight press releases as a way to get good search results and generate qualified leads The advent of news engines has changed the way we access our news – and so it has changed the way companies put our their news. Since Yahoo News and Google News combined now have the highest audience of [...]
The IAOC blogfest has blog leaders Blogging is catching on. It’s gianing ground as a necessary part of web content strategy The IAOC blogfest and the Global PR blog week brought some intrepid bloggers to the fore. Kevin O Keefe’s refreshing post about how blogging has made him a tech guru in the Law Association in six months highlighted this phenomenon. [...]
Business-to-Business Lead Generation Summit Kristin Zhivago is leading a session at the Marketing Sherpa Business-to-business lead generation conference Novermber 18 and 19. Her session is titled Public Relations & Lead Generation – Yes, You Can Get Leads from Press Releases. She will be presenting several of my case studies on using optimized press releases directed to [...]
How blogs can help your web content strategy The International Association of Online Communicators – IAOC – have set up a week long blog fest with five of the top bloggers in PR talking about blogging and PR strategy. Even the top IT research firm Forrester has now weighed in on this subject – principal [...]
Top IT research firm says start slowly, but start now. When Forrester analysts start to blog and write reports on the phenomenon we know blogging is creeping into the maistream of Internet marketing strategy. Charlene Li , one of the principal analysts at Forrester, started blogging in September and recently authored a report on corporate blogging. Her [...]
Less than half the Fortune 100 use Internet marketing strategy methods One thing that became obivous at the PRSA conference last week is thatt OneUp Web’s survey on how many companies actually have an Internet Marketing strategy is correct. Based on the interest shown in all the Internet- focused workshops, people are realizing they have to pay attention [...]
Information pips email and IM at the post Online Publishers Association’s Internet Activity Index (IAI) shows that in September people spent more time looking at content than communicating with each other. Beware the home page with no content. Not only will it make your site very hard to find, but if a visitor does make it [...]
Straight talk about blogs and PR IAOC BlogFest, November 8-12, 2004 The Thrilla in Mozilla The IAOC web site will host five blog experts in five days to discuss — what else — public relations and blogging. Monday, Nov. 8: Sally Falkow, Internet Marketing Strategy Tuesday, Nov. 9: Steve Rubel, micropersuasion Wednesday, Nov. 10: James [...]
