Blog in dictionary Now here’s an indicator that blogs took the world by storm this year – the American Merriam-Webster dictionary publishers dubbed "blog" as word of the year for 2004. They chose blog to mark the rise in influence of bloggers, who are simultaneously courted, ridiculed and feared. They were courted during the run up to [...]
Fortune list top 10 tech trends It’s nice to see blogging at the top of Fortune’s top 10 list for 2005. Their in depth article about how influential bloggers have become is a great read. The main point of the story: Blogs are not only a new form of publishing, but also a new form [...]
Blogs can boost your product—or destroy it. Either way, they’ve become a force business can’t afford to ignore. There is no longer any question about the power of bloggers. Micro Soft felt the lash of bloggers when they launched MSN spaces. Just one more example of why you have to monitor what is being said in blogs [...]
Bacons will monitor blogs next year PR professionals should pay more attention to blogs and blogging – even Bacon’s Information plans to monitor online news blogs from next year. The new service targets public relations professionals. When the mainstream PR services like Bacons are watching blogs, it’s itme to find out what PR has to do with [...]
News on demand with RSS feeds More and more websites are realizing how useful an RSS feed is to syndicate content or bring the content to your readers. The use of a news reader allows your users to receive an aggregate of headlines and small news digests as they are published. These headlines will arrive in their [...]
Why users like RSS Most of us have bookmarked hundreds of websites. Keeping track of them all is too much much work. We have busy lives and having a tol that alerts us when our favorite website updates their content is a boon. RSS makes Web-site updates come to you. And it’s no longer just for [...]
Why RSS is the must have tool for PR The PR Society of America seminar "PR and Emerging Communication Channels," addressed the emerging phenomena known as Web logs (blogs) and Real Simple Syndication (RSS) Steve Rubel, author of micropersuasion, opened the seminar by commenting on the power of RSS. "Basically, RSS TiVos the Net for you. [...]
Can RSS be a tool for PR professionals? As more and more people turn to the Internet for their news, PR professionals are begining to realize that the best place to reach journalists and corporate audiences is online. So how do you reach them? If you build a website or a media room will they [...]
Web metrics drives an effective web content strategy There are many sophisticated web metrics packages that can track every click on your site. But what does it all mean? Marketers are drowning in data. Those who want to do more than count clicks are turning to service providers who combine analytics with other metrics to answer “how” and [...]
Morgan Stanley Internet Marketing Strategy Report The latest report on Internet Marketing Strategy from Morgan Stanley comments on the effect of News Engines, blogs and RSS feeds. Blogs and RSS feeds will be line items in marketing and PR budgets in 2005 See Also An Update From The Digital World 2004Three factors are driving online momentum: [...]
