Archive for January, 2005

What we can learn from the Blog Business Summit

Posted by Sally Falkow On 29 January 2005 No Commented

RSS feeds explode the message of the summit Rok Hrastnik, author of Unleash the power of RSS, points out that in the past few days there have been a flood of posts circulating the globe about the Blog Business Summit. 20 posts "around the world" within the past hour and 17 minutes. 95 posts within [...]

Good overview of the Blog Business Summit

Posted by Sally Falkow On 29 January 2005 No Commented

Themes of the Blog event Brian Chin covered the overall themes in his post There are many ways that blogs can help build a business Blogging is like playing with fire: you have to know what you’re doing. You can’t ignore what the bloggers are saying — and you have to talk back Blogging is [...]

More from the Blog Business Summit

Posted by Sally Falkow On 29 January 2005 No Commented

The future of corporate blogs Robert Lee is a blogger from Seattle. He commented that  there’s been a tremendous amount of buzz building around blogs and blogging these days – even from the traditional media. He said what he saw at the summit was poele who were elry adopter awho are finding savvy ways to make [...]

More from the Blog Business Summit

Posted by Sally Falkow On 29 January 2005 No Commented

The future of corporate blogs Robert Lee is a blogger from Seattle. He commented that  there’s been a tremendous amount of buzz building around blogs and blogging these days – even from the traditional media. He said what he saw at the summit was poele who were elry adopter awho are finding savvy ways to make [...]

Blogs Create CEO Thought Leadership

Posted by Sally Falkow On 29 January 2005 No Commented

Blog Business Summit shows the way There are many good examples of people who have found an audience and become thought leaders in their field with a blog. Brian Carroll of Start with a Lead is one. Matt Blumberg is another Many corporate communication departments have serious reservations about blogging – but the fact is [...]

Blog Business Summit 05

Posted by Sally Falkow On 29 January 2005 No Commented

Corporate bloggers give good advice As I was not able to go to the event I have been following as much as I can through the blogs of those were there. I particularly liked Hally Suitt’s 10 tips reported by Debbie Weil Tell a story is a good one.  Post everyday may be a tough [...]

Business Blogging Awards

Posted by Sally Falkow On 23 January 2005 No Commented

First awards for corporate and business blogs Innovative bloggers Darren Barefoot and Jeremy Wright have launched the first business blogging awards Nominations are still open until Jan 24th so head on over.

Why RSS is the best content strategy

Posted by Sally Falkow On 22 January 2005 No Commented

Cosumers want control of the content they receive The Ponmeon Institute’s new Online Permissions Survey, sponsored by Dotomi, found that trust depends on improving the relevance of communication with consumers 64% of consumers said they would trust a marketer more if they had control over the types of online communication that were sent to them.  82% of consumers want [...]

Web content still the best SEM strategy

Posted by Sally Falkow On 21 January 2005 No Commented

Writing good content based on keywords gets good search results ‘When it comes to building a successful SEM strategy, there’s no need to employ hidden text, microsites, link farms, or other dubious tactics to gain search engine visibility. All it takes is developing good, relevant content in a search-friendly format for search engines algorithms to [...]

Big Brands and Corporate Blogs

Posted by Sally Falkow On 21 January 2005 No Commented

Why the big names are blogging as part of their Internet marketing strategy Blogs are permeating big brands. Companies like  are quickly adopting either official or C-level blogs.  Executives at General Motors, Sun Microsystems and Jupitermedia all write blogs of their own However many people are still in the dark on the subject. The Pew [...]

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