It is all about starting the conversation Doc Searles weighed in on my statements about whether corporate blogs are an opportunity or a threat.  As one of the first people to buy a season ticket on the Cluetrain, I agree that it is all about the conversation. Of course people like Dan Rather bring disaster on themselves. [...]

Robert Scoble takes marketing to task about thier lack of RSS savvy Scoble’s RSS rant has created a bit of a stir. He posted about marketing and RSS feeds saying that iof you are a mareter and you don’t use RSS you should be fired.  Well, maybe not fired – but certainly made to discover why RSS is [...]

PR Opportunity or PR Nightmare? Depends which side of the blog you’re on, may be the answer tothat question.  Ask Dan Rather and  Eason Jodan and they’ll no doubt say nightmare.  The Kryptonite fiasco was another nightmare. But it need not have been if they had been doing the traditional PR function of monitoring the environment and watching [...]

Brand detractors are missing the boat Piers Fawkes made some good points in PSFK about the  piece on brand value in Wired. Brands are not about visuals and perceptions only.  Way back in the day when Jan Carlson took over Scandinavian Airways and made them a successful and profitable airline, he did by instituting the Moments [...]

If businesses don’t create their own conversation forum, their brands, products, services, and reputations might be co-opted by others By using a blog to tell their side of the story and put a human face on the  corporation, businesses can proactively shape preferences and preserve customer loyalty, says Mark Kingdon. When you don’t tell your side [...]

Workshops sold out – marketing practitioners embrace blogging The AMA has held a series of excellent workshops across the country on blogs and how they fit into an Internet Marketing Strategy The Chicago workshop, completely sold out,  is on today and tomorrow A PRSA evening session on blogs and Internet strategies for PR professionals, scheduled [...]

It’s costing more and more to buy ads on popular keywords What is driving Google’s profits? The high prices they charge for search keywords. They were up an average of 43.7% last year, according to search marketing firm iProspect.com Inc. And the most sought-after words have become far more dear: Business Week reports that on the day of [...]

Blogging is an excellent way for businesses to increase their visibility on the web and to project their brand into the marketplace. There is an excellent article about why businesses should blog by Dale Franks on the QandA blog Here are some of the highlights the blogging software notifies the major weblog update services whenever [...]

eye track study shows how your visitors see your web content If you follow the results of eye tracking you know that the upper left corner is the first place your visitors look and that they seldom make it to the end of the article or post.   The Eyetools blog applied their own testing [...]

A site entering Google’s top natural SERP for the first time can expect an exponential increase in traffic and double the number of conversions Business owners and marketing people know that unless their site shows up in the first page of a search result they will not get traffic and conversions.  CMOs spend time at [...]