California blog event tomorrow I am off to San Francisco again to speak at the AMA event – Blogs: Marketing Beyond the Website.  I am speaking about corporate blogs tomorrow afternoon.  I am showing the case study on the BTI Blog There are some stellar speakers and I get to meet them all at a dinner tonight. [...]

Investor’s Daily says 45% of America’s largest public companies have corporate blogs  Investors Business Daily says: Blogs are moving beyond personal musings and taking on a new role: corporate communications. A growing number of businesses are using the blog format to promote products, interact with customers and shareholders, conduct market research and distribute company announcements. [...]

Upload content and syndicate it with an RSS feed in no time at all Most PR and Marketing people are not technically adept at building or coding websites. Yet now that the Internet has become the medium of choice for product infomation and news, we have to find ways to use these tools without having to pay [...]

Excellent PR Conference in San Francisco this week I flew into San Francisco last Sunday to speak at the Bulldog Reporter Media Relations 2005 conference. I have never been to this conference before and I met some great people.  So just the networking was  very worthwhile.  Joan Stewart – the Publicity Hound – was there as a speaker [...]

The need for feeds set to increase People reading news are shifting to the Internet. News aggregatorss like Yahoo and Google News are gathering new visitors every day.  Yahoo increased their readership by 2 million in the last six months and are now the number once news source on the Internet. (Nielsen/Net Ratings) Newspapers have been [...]

Big business can preserve knowledge by blogging Bob Suh, chief technology strategist for the giant consulting company, Accenture, says one of the biggest challenges in business is knowledge transfer. Individuals within in a large corporation may have valuable and untapped specialised knowledge, but nobody knows who knows what. Suh is impressed with the use of blogs as [...]