Divergent opinions on the corporate adoption rate for RSS 10 days ago a Jupiter Research report said corporate marketing and PR folk will not be rushing headlong into RSS feeds. Several RSS pundits took exception to what they saw as a misreading of the value of RSS feeds. Scoble of course says without RSS you’re not even in [...]
BTI Blog results get a mention at Syndicate There has been much speculation about whether you can measure the effectiveness of RSS. Rok Hrastnik’s presentation RSS works: hard metrics for RSS at the recent Syndicate Conference in New York put that one to rest. . One of the case studies he chose was the BTI blog. Expansion Plus started [...]
Publisher’s guide to RSS Robin Good’s Sunday Share Picnic has a real gem in the basket today: the Yahoo publishers’ guide to RSS feeds. This new online reference is free to access and it provides a five-step process to support effective RSS publishing on the Web. Adding their voice to the "monetize your feed" chant [...]
You have to feed your feed I have been experimenting with PRESSfeed lately. We used this servcie to add content and a couple of RSS feeds onto a client’s website – one for their optimized press releases of course. We created two other feeds on industry news topics and keywords they wanted visibility on. The site was only [...]
Marketing Sherpa needs to do a little more homework Marketing Sherpa usually gets it right – and they are right in saying that dropping email marketing and using only RSS would be a wrong move. But their take on RSS is based on flawed data. Sherpa fails to see the big picture of RSS says Rok Hrastnik [...]
Robert Scoble on RSS feeds as a content strategy "Scoble, why are you being such a shmuck about RSS?" Because not having an RSS feed is a genetic marker for a lame site. WebPro News Robert gives three excellent reasons why omitting RSS as a content syndication and delivery method is a fatal business error: RSS [...]
IABC has put together a good resource on this new technology I met the IABC folk at the Media Relations 2005 conference and they asked me to contribute to the May edition of CW Bulletin. It’s all about RSS, blogs, wikis, and podcasts – and their relevance to organizational communicators. CW Bulletin is an online supplement to Communication World magazine which features articles [...]
It’s the content – and what you do with it – that really makes the difference Scottie Claiborne highights the value of good content in her article on Site Pro News today Words are The Most Important aspect of your site. The professional that most people think they can do without -the copywriter- is the one who [...]
Tagging and social networking combined with RSS Chris Alden is no stranger to traditional media. He was a co-founder of Red Herring in 1992 and he recently founded a new media company called Rojo based on what he sees as a shift in the way we consume content. Rojo is a free web-based service that [...]
HP Study shows growing adoption of blogs as an Internet marketing strategy Ten percent of small business owners in a recent study reported that they have included blogs in their marketing plans. And 16% plan to invest in blogs over the next 2 to 3 years. Anita Campbell at SMB Trends extracted some excellent data about [...]
