Adoption of RSS feed expected to be mainstream by 2006 Microsoft’s news that they will be building support for RSS into Longhorn, the next release of the Windows operating system due in late 2006, and the next version of Internet Explorer was all the buzz at Gnomedex this week. This is pretty much one of the most important [...]
New PR technologies like blogs and RSS can increase your media coverage A new study from Euro RSCG Magnet and Columbia University found that more than half of journalists use blogs in the course of their work, reports ClickZ. 51 percent use blogs regularly, and 28 percent rely on them to help in their day-to-day reporting [...]
Websites that get “buzz” on the Net are most often ones that are shared through word of mouse When About.com starts writing about RSS you have to know it has hit the mainstream full stride. "RSS is the perfect link builder. Google especially looks at inbound links as part of determining a page’s ranking importance [...]
Could this be connected to the media shift? Some reports I saw this week piqued my interest. NewsDay has admitted that it had inflated its circulation by about 100,000 copies on weekdays and Sunday for the 12 months ended September 2003; Hoy’s circulation was inflated by 45,000 copies during the same period. Parent Tribune Co. has set aside [...]
Wikis in the LA Times Where will the mainstream media go next? The LA times is experimenting with a wiki on their editorial page. They were one of the first papers to announce their own RSS newsreader and offer news in feeds. PR people have to get up to speed on these tools From: Dan [...]
More on RSS and content strategy I was recently interviewed by Rok Hrastnik of the RSS Diary about the development of PRESSfeed and how RSS implementation in business increases the need for a sound enterprise-wide content strategy. He posted the interview on his Lockergnome spot as well.
RSS puts new demand on content creation and messaging Ever see a comment and think "Rats! I wish I’d said that?" "Understanding your customer’s content requirements is tougher than the technical challenges associated with syndication. It’s relatively easy to create feeds. It’s very difficult to create a feed that a segment of your audience cannot [...]
Bulldog Reporter’s PR University excelled yesterday While other blogging events may be losing steam, yesterday’s PR University’s audio conference on the New PR Technologies proved to be a hit. For two hours 175 companies listened to the basics of corporate blogging, how to use RSS feeds as a PR and media relations tool and how podcasting [...]
News from the OMMA and Search Engine Strategies Conferences give direction for web content strategy Speaking at OMMA West, leading and critic and host of On The Media, Bob Garfield, said that major marketers may be looking for online alternatives as the effectiveness of print and broadcast wane, but suggested that the online media infrastructure may [...]
New PR Technologies getting the attention of PR practitioners Bulldog Reporter’s excellent audio conference series has two classes this month covering the new online PR technologies of blogs, RSS and podcasting. The first class is tomorrow June 15th. Pete Blackshaw, CMO, Intelliseek Toby Bloomberg, President, Bloomberg Marketing Sally Falkow, President, Expansion Plus, Inc. Bill Flitter, Chief Marketing [...]
