The PR Industry is waking up to the relevancy of online tools Almost 100 local PR professionals came to the PRSA-LA chapter meeting last night to hear how blogs, RSS and podcasts are affecting PR. The panel was Jason Calacanis of Weblogs Inc (Engadget and others)  Eric Schwartzman of Spinfluencer, who moderated the panel at Media Relations [...]

Why a content strategy is more important than ever Consumer-generated content has completely redefined what it means to steward a brand in the 21st century. Like it or not, interactive media have made it possible for a brand’s assets to be used in ways not easily controlled by the guardians and gatekeepers that traditionally have [...]

Why a content strategy is more important than ever Consumer-generated content has completely redefined what it means to steward a brand in the 21st century. Like it or not, interactive media have made it possible for a brand’s assets to be used in ways not easily controlled by the guardians and gatekeepers that traditionally have [...]

Consumer Generated Media exerting a growing influence Markets are conversations. Cluetrain predicted this back in 1999 and a recent U.S. study confirms that it has indeed come to pass. Two-thirds of all consumer goods sales are now directly influenced by word-of-mouth, and the Web is becoming more and more central to these discussions. When The Wall Street [...]

PR is a communication strategy and RSS delivers content online RSS is getting the attention of PR professionals  PRSA and Media Relations hosted audio conferences on the subject recently.  Both organizations have live events planned for September. Rok Hrastnik and I spoke about how RSS fits into a PR strategy.

Corporate communication will drive RSS adoption Sharon Housely at FeedForAll predicts that the biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel. This is exactly the place RSS feeds should be getting traction.  Businesses that were initially reluctantly evaluating RSS are beginning to realize the power and benefit of [...]

Citizen Generated Media Tells the London StoryWired News reports that most of the significant pictures of the London bombings didn’t originate from professional photographers employed by news agencies. They came from witnesses at the scene using cell phones and digital cameras to document the tragedy. People experiencing a tragedy can convey what actually happened while at [...]

Your Internet marketing strategy should be focused on page one above the fold – everything else is a detour The new study from Enquiro and EyeTools is over 100 pages and cost $149 – well worth the price. In the intro it compares search results to the anchor tenants in a shopping mall – and says [...]

RSS helps you achieve your PR goals There are several definitions of Public Relations  ‘Public Relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.’  Institute of Public Relations Efforts to establish and maintain a company’s image with the public. Investor Words PUBLIC [...]

PRSA also offering online conference on RSS and blogs The Public Relations Society of America (PRSA) has teamed up with Elizabeth Albrycht, co-founder and co-producer of the New Communications Forum, a conference designed to teach the public relations power of RSS feeds, blogs, wikis,and podcasts, to provide one teleseminar and two one-day seminars focused on [...]