Dell should take this excellent PR advice to heart My assistant had problems with her printer last week. It took the better part of the morning to get it sorted out. Yes, it’s a Dell. Almost new too. Her frustration with the Dell experience was very vocal. She was not at all surprised to hear [...]
When journalists and analysts want their data in a feed, PR people need to make feeds a top priority According to the Nooked survey released this week feeds are becoming even more important in PR and corporate communication. Journalists and analysts are demanding RSS feeds. RSS adoption is on the rise amongst key influencers and [...]
Blogs and PR – some must read info on who is reading blogs and why they do it If you’re still not sure whether blogs should be a part of your PR strategy - should you advise your top management on the value of blogging, put bloggers on your media relations list, the need to monitor blogs for mentions of your company, [...]
RSS may make sense to techies but web feeds makes sense to users While I was at the Blog Business Summit last week I took the opportunity to informally survey almost 100 people on their understanding of RSS. It was an eye opener. I assumed that since they were at a blog conference, thye’d know what RSS is and does [...]
Build an audienceSome very good points were raised about how to raise your profile as a bloger and build an audience
Good conections with bloggers i sat with Mary Hodder last night at the Geek Party for the Blog Business Summit. Mary is one of the ‘cool chicks who code’ I met at Blog Her. We discovered that Mary is standing in for Anil Dash who is on jury duty so we will be presenting together on [...]
Steve Gillmor just made my day If you’re feeling blue at the start of your week get over to Steve Gillmor’s post about the RSS Crisis. The Neilsen/NetRatings report thusly: “The majority of respondents to the survey were less familiar with RSS feeds. Among the other respondents, 23 percent understood RSS but did not use it, [...]
Online news search gets easier Google added RSS/Atom feeds to their news pages Tuesday. Perfect! Now my alerts can go directly into my feedreader, If you don’t have a reader yet, get one here. See Also Google adds RSS functionality to Google NewsThe new feature will allow Google News users to set up RSS (Really [...]
Nielsen Net Ratings On Online News Sites for June 2005 While on the one hand we have exponential growth of consumer generated media, we also have online news consumers becoming their own editors. They’re no longer wililng to depend on a single news organization’s vision of the news. To reach your audience you have to know [...]
The media revolution rolls on Steve Rubel on Google’s refusal to speak to CNet for a year raises good points about how vital it is to respond. And that includes bloggers. David Berlind at ZDNet said it very clearly in this post PR and blogs. But if the PR community doesn’t also reinvent itself to keep pace [...]
