Optimized blogs can help boost a web site’s positioning within natural search engine results, Internet Retailer reports on how optimized blogs can get you better natural search rankings. Our VOIP Insights blog case study has been used at Search Engine Strategies for the last year. At the Business Blog Summit I presented on setting goals and [...]

RSS feeds tied strongly to online news consumption Research from Nielsen/Net Ratings this week shows that RSS users are significantly more engaged in online news than non-users,visiting an average of 10.6 news sites compared with 3.4 news sites for non-users.  They also visit them more frequently. One surprise finding: RSS users are older than the [...]

The wake up call for RSS enabling your website content I wholeheartedly agree with Debbie …because it searches on RSS feeds. If your blog or site has a feed, Google will, er, google it. If you don’t have a feed… you’re outta luck. You won’t be found. At the Revolution in PR Technology events over the past [...]

What makes a blog a successful conversation Flying to the East Coast and back in three days really messes with one’s internal time mechanisms! So I am awake at 4 in the morning and blogging. About 60 PR people came to listen to us talk about blogs, feeds, wikis and podcasts. One of the abiding themes [...]

Setting Goals and Measuring Success The slides from my session with Mary Hodder are posted on her blog It has three case studies and some excellent ideas from Mary on ways to measure the blogosphere.

RSS and PR: My presentation at the Bulldog Reporter events this month The first session is about blogs. Corporate Blogging Basics is a good reference.   It’s a guide to the basics and getting started. I believe there are gradients to engaging in the blog world and the most important first step is to have a strategy before [...]

What used to be found in letters to the editor is a more vibrant conversation in blog comments The Washington Post’s deal with Technorati that helps Post readers find blogs that reference or comment on  Post stories, is a strong acknowledgement of the conversation on the Internet. What before could only be said in a letter to [...]

TechBiz Connection making inroads into emarketing TechBiz Connection put together a great panel on Wednesday evening in Orange County titled eMarketing – which path to take? The two hour session covered all aspects and possibilties.  Most speakers were focused on  online advertising in some way.  I was the lone panelist talking about online press releases, [...]