Archive for October, 2005

Searchers Are Looking for Trusted Information

Posted by Sally Falkow On 13 October 2005 No Commented

Yahoo survey offers data to tweak your web content strategy Earlier this year Yahoo! launched a research project called "Life Series."  The goal of the series of studies is to identify ways consumers use search during various life events — and ways advertisers can benefit from that knowledge. Those of us who prefer to use [...]

Yahoo News now indexing blog posts

Posted by Sally Falkow On 11 October 2005 No Commented

Guess we are newsmakers! Yahoo News on Monday added results from blogs to supplement articles from professional news media, reports the Associated Press (via MarketingVox). "The traditional media doesn’t have the time or resources to cover all the stories going on," said Joff Redfern, a Yahoo product director. Never a truer word spoken! He commented [...]

SMB’s get value from Internet Marketing Strategy

Posted by Sally Falkow On 11 October 2005 No Commented

Websites, blogs and RSS feeds bring business online ECommerce Guide reports that 76 percent of SMBs said they pluck plenty of leads from their Web sites. 57 percent of those surveyed by ISP Interland said they made money either directly or via offline purchases influenced by their Web sites. Among the features that SMB’s said they [...]