In a Pure-Play Online Branding Campaign I don’t know if I’m just missing my school scavenger hunt days or what… But, I was really impressed with the creativity of this online branding campaign that utilizes some of the most effective internet branding tools available.
MyST does it again The ST in MyST stands for Smart Tags. And they just made some very smart tags available for blogsite owners in their new tool called Topic Cloud. Take a look at my topic cloud Isn’t this fun? You can read the FAQs about Topic Cloud here Apart from a way to find data [...]
Small businesses need to learn how to leverage both Those Yahoo! Small Business survey results prompted me to look into how niche and specialty small businesses were doing in the search game. Dollhouse Properties put out a press release promoting their new miniature and Barbie dollhouses. Definitely a specialty item – and one that is [...]
Web Marketing Strategy Helps Small Businesses Be Found Online According to the Yahoo! Small Business survey conducted by Harris Interactive about where Americans intends to spend their holiday dollars, 80 percent said they will buy online. Nearly two thirds (63 percent) said online small business specialty or ‘niche’ retailers are the "best places" to shop for unusual [...]
Content feed buttons are an important part of the strategy Cashing in on the fast user adoption of RSS content feeds, Google has an RSS reader. Now there is an easy Add to Google button you can put on your site wherever you have an RSS button. You should be using every possible method available to entice [...]
A Holiday Branded Throughout Time When we talk about online branding or internet branding we speak of tactics that are supposed to be based on some underlying concept that is worthy of the world’s attention. I thought it would be fitting to share a great article on a subject that has been branded by many [...]
Panasonic steps into a blog storm The subject of character blogging has reared its ugly head once again. As Amy Gahran said, a character blog is not necessarily a bad thing.. it just depends how and why it is done. And since complete transparency is the holy grail of blogging, never hide behind a character and pretend [...]
92 percent plan to expand their Internet markrting departments in the next year. Auto dealers have discovered the marketing power of the Internet. According to a study from Black Book Onine Research, just over half (52%) of the auto dealers in the US are fully utilizing the Internet and 65% would like to see more leads coming [...]
Newspaper editors and staff from over 60 countries met in Athens to explore ways of using the Internet and innovative tactics in their quest to lure back readers. The shift in media consumption is not only hitting print in the US, daily papers worldwide face growing competition from broadcast and online media, reports AP. Newspaper [...]
Search Engine Visibility Marketing seen as the Biggest Buoy I just read a new study by Stephanie Olsen of CNET News.com that reports Internet avertising hitting an all time high of $3.1 billion in September. This is more documentation on the effectiveness and value of online branding and search engine visibility practices. Internet branding is [...]
