Ten percent of search spend driven by brand impact. The Online Advertising and Search Symposium held in New York recently brought some interesting trends to light. Piper Jaffray’s report on their symposium shows clear indications that more companies are becoming aware of the branding impact of search listings. In fact, nearly ten percent of the search [...]
Archive for December, 2005
Nifty New Gadgetry No Longer Sole Trump Card Ad Age reports on the sudden resurgence of branding, including online branding, as a hot topic for the upcoming Consumer Electronics Show in Las Vegas. I see a blurred line here on the complete concept of branding. One could argue that “nifty new gadgetry” is a branding [...]
Positive blogging gets the nod from the RSS Pundit Feedosphere Pick of the Pack Isn’t that neat? It’s always a kick when my blog gets noticed. And I was happy that this post got picked – since I believe so firmly in the positive power of blogging and RSS as an online brand building strategy.
3 resolutions for next year that could give you a better result than 95 percent of the enterprise-sized sites did in 2005. There are three fundamental areas in your Internet marketing strategy you should pay attention to in 2006, writes Jason Burby at ClickZ. He has them in this order Enrure accuracy Measure what matters Make [...]
IAB undertakes the “nomenclature project” In a news release today, CNET reports that the Interactive Advertising Bureau is developing new, more exacting standards for measuring traffic with more strict guidelines on which content partners will be counted when it comes to dominant branding. I agree good content does greatly contribute to Internet branding. It will [...]
The flip side of Blogs You tend to hear all the horror stories about blogs in the media and the conferences – the Forbes article about the attack of the blogs, the Kryptonite debacle and all the other ‘usual suspects.’ How refreshing to hear the conversation between Doc and Jonathan Schwartz, President and COO of Sun Microsystems [...]
The Static Web vs the Live Web Day One – Syndicate conference Doc Searls started the conference off with flashbacks to 1999 and remembering how Dave Winer got him started blogging with the “Edit this page” function – a radical idea in web content. He pointed out that we refer to the static [...]
Not One In The Same At least in the case of online music, dominant market share does not necessarily translate to top of mind brand awareness. Although iTunes is far and away the most popular download service in business, Napster is a more recognized name according to a resent study on internet branding. Of those [...]
tagging and navigation on blogsites getting better Google visibility Here is another blogsite Topic Cloud. This one is for one of our clients – Telsoft Solutions. My topic cloud has increased the number of pages indexed for my blog by over 200 in the last week. This is a great tagging tool for bloggers.
But more research is needed I was just reading a review discussing internet branding and the effect sites themselves have on brand. Branding is a complete package of perception based on every experience with a brand and that certainly includes the website. I agree with the review that more research is needed to document the positive [...]