SES New York News Search Panel Named In just a month’s time those eager to find out what half of their online marketing mix needs to change will gather at the next SES in New York City. Greg Jarboe wrote in his blog that the top story of SES is that at each show there [...]
Google wins in 2005 Google takes the lead over Apple in the latest study by brandchannel.com with eBay’s VoIP newcomer Skype inching ahead of Starbucks for the number three slot. Google is a pure internet branding success that could never have been predicted 5 years ago. I think how Skype came in under the [...]
Alternatives to dependency on search engines. Have companies become too dependent on search engines for their traffic? The consistent rise in search marketing budgets and the money pouring in to Google and Yahoo! coffers for paid ads suggest that the answer is a resounding yes. This Alertbox article offers good data about PPC, resulting traffic, conversion rates and how [...]
A full house shows strong interest in Internet marketing strategies for 2006 It takes some motivation to brave the early morning LA traffic to the Westside. Over 100 people showed up for the Socal AMA’s Internet Marketing Intensive on Thursday – a clear indication this is a subject of interest to the Los Angeles business community. Attendees [...]
Click-through on the decline Boy, isn’t it great to be able to track to the penny how ineffective your online paid advertising is? It is unfortunate that companies are not being properly advised about what is really takes to do business online—and that branding plays a big part in this. Case in point is a [...]
But no RSS feed on their website Marketers are still trying to figure out why RSS took off and how they should react, says Scoble in WebPro News today. He is speaking at another RSS Summit scheduled to take place in Cambridge, MA "That site is particularly lame. No RSS. No blog. If you’re doing [...]
the lure of Internet marketing gets a record attendance i spoke at the Inland Empire Ad Club in Ontario CA yesterday. Apparently the topic of how to use blogs and RSS in your Internet marketing was a hit with their members and they had a record turn out. Everyone there knew about blogs, but about [...]
“Cheap” is losing its power as now “free” is in. This is a very good article by Naseem Javed. I couldn’t agree more that corporations need some quick and serious cold water dips and come to the new online party. It certainly is time for a reality check. The article covers a recent study in [...]
Credibility becomes an issue for bloggers Some good tech predictions for 2006 from Sharon Housley in Site Pro News today. Spam has indeed cluttered the blogosphere and bloggers have to generate quality content in order to hold their readers. "In 2006 web surfers are going to look for multiple sources to confirm facts, and rely on [...]
The market place has changed. Customers are now at cause. Yesterday I was running through my slides in preparation for the Socal AMA Internet Marketing Intensive. I had two C level execs for an audience and when I was done, the one guy- – who is fairly new to the idea of internet marketing – [...]
