“High-powered” broadband users consume more news and media on the Web than the average Internet user. New data from the Pew Internet and American Life Project show that those who read news online are a sought after demographic - they are the "high-powered" broadband users that consume more news and media on the Web than the average Internet [...]
The demand for advanced features in newsreaders is an indicator Both Feed Demon and Newsgator announced some cool new upgrades. And the ‘Face of the Web’ study reports that although the growth of users on the Internet has slowed (we’ve got ‘em all now) dependence on applications like RSS is growing fast. "Whether it is checking [...]
A very advertising focused event The Online Media, Marketing and Advertising event at the Universal HIlton yesterday was very advertising focused. Even the exhibitors were 90% ad based. No blog platforms and just one PR wire service. Although there were two blog sessions and two RSS sessions, the content was a bit of a disappointment. [...]
Top Financial Analysts Maintain Estimate Now I’m not “going there” with respect to joining the ranks of financial analysts. I will leave that to the experts. What I do want to suggest is that this report validates what many of us in the online PR arena have been saying: Online Branding is Important. And, coming [...]
The more things change the more they stay the same. Jakob Nielsen’s latest Alertbox article focuses on what a business website really needs to be successful. Fix the basics first, says Nielsen. Don’t rush into the ‘next big thing’ when you have no content strategy in place. Here are the biggest content issues that led to [...]
News, business and tech podcasts needed I have been digging into the podcast field to find stats for the RSS book I am collaborating on with Rok Hrastnik of the RSS Diary. We aim to be done April 6th so the preview can be at Media Relations 2006 in New York. I came across the Podcast Network survey and [...]
Readership is up but comments are lacking Over the past six months the number of unique visitors to my blog has grown to almost 20,000 a month. But I get very few comments. I’d really like to hear from my readers, so I know what interests you and what you’d like to hear more about. [...]
The Brand is in the Name A new Lexicon Branding Survey indicates that Internet domain names ending in .com are no longer the only viable option for companies doing business on the web.According to the study “…. In terms of actual usage today, people just don’t care about the word on the right side of [...]
It’s time to make the leap to PR 2.0 "There is a struggle to have traditional media and digital and content and public relations all brought under one roof under the agency side." Alan Rutherford, Unilever’s global media director. Unilever’s TV ad budget is down to 65 percent, a 20 percent drop in a decade. Unilever [...]
PPC cannabalizing organic results An interesting study from SEMphonic brings a neglected idea in search to light: does buying PPC ads on a word cannibalize your organic search clickthroughs? It seems the answer is a resounding Yes! The relationship between organic and PPC programs in building SEM programs has been given short shrift in the [...]
