Archive for April, 2006

Enterprise RSS Feeds

Posted by Sally Falkow On 27 April 2006 No Commented

The Gilbane Content Management Conference Although content management systems are based on XML technology, not many offer RSS feeds. Here are sme figures from the enterprise RSS session 15% of the attendees came to listen to the enterprise RSS session.  All of them were reading RSS feeds personally. Yet none of them was using feeds to [...]

Enterprise Blogs Inside The Firewall

Posted by Sally Falkow On 27 April 2006 No Commented

The Gilbane Content Management Conference The enterprise blogging panel was all about internal blogging – with two great speakers: Dr Thierry Barsalou of Ipsen (all the way from Paris, France) Rod Boothby who is creating an internal system for Ernst and Young. Interestingly, both speakers said they did not ‘sell’ the idea as a blog.  [...]

Corporate Blogs Reaching A Broader Audience

Posted by Sally Falkow On 22 April 2006 No Commented

The new GM blog gives voice to more employees and hopes to increase the conversation GM is one of the contributors to the blogosphere doubling every six months – they have a new blog called FYI. Their Fast Lane blog has been the exclusive domain of senior executives, particularly Bob Lutz, and the intention with [...]

Monitoring blogs a necessary part of Internet marketing strategy

Posted by Sally Falkow On 21 April 2006 No Commented

Consumer generated content fuels the need for online reputation management Businesses are feeling the power of blogs, says the BBC today. Companies are paying attention to what’s being said online and they’re looking for tools to monitor CGM. But we really need to take a wider view than just blogs, says Andy Lark In these spaces we [...]

Blogs Still Growing

Posted by Sally Falkow On 21 April 2006 No Commented

Blogosphere doubles every six months Since 2003, the blogosphere has experienced a doubling in size about every six months to reach a currently tracked 35.3 million Weblogs. In the past three years, the number of blogs tracked has grown over 60 times its size. Source: Technorati’s State of the Blogosphere 2006

Search engine visibility vital as search use grows

Posted by Sally Falkow On 20 April 2006 No Commented

Search queries hit new high – figures show biggest gain over the past twelve months Got keywords? Know where your ‘long tail ‘is? Americans conducted 6.4 bln searches online in March 2006, up 10% from last month and 15% from 2004, reports comScore   This increase in search queries from the previous month marked the [...]

Internet Marketing StrategyReaches Millions of Online News Readers

Posted by Sally Falkow On 18 April 2006 No Commented

SEO PR and online media relations a must  Unique visitors to newspaper Web sites jumped 21 percent in 2005, and page views increased by 43 percent over that same period. Newspaper web sites attracted 14 percent more 25- to 34-year-olds and 9 percent more 18- to 24-year-olds. Source: Nielsen/Net in the Spring 2006 Newspaper Audience [...]

Media Relations 2006 podcast

Posted by Sally Falkow On 17 April 2006 No Commented

On the record…online Eric Schwartzman did a stellar job of podcasting from Media Relations 2006.  So if you did not get a chance to go to the conference, hop on over to the On The Record…Online and listen to the podcasts My interview is up there today.

Eye Track Study, Reading Patterns and Usability

Posted by Sally Falkow On 17 April 2006 No Commented

Nielsen weighs in on eyetrack info Usability guru Jakob NIelsen has added his take on eye tracking and how people read a web page. Nielsen’s tests show a distinct F shaped pattern on all web pages.  You can still see that Google golden triangle, but it does have the F shape to it. He shows [...]

An interesting visit to New York

Posted by Sally Falkow On 13 April 2006 No Commented

Things did not quite as planned….. Well, that was an interesting 24 hours – just as I was about to start my presentation on new media and online PR at the Media Relations conference in New York this week, I had chest pains.  Very bad timing! The hotel policy is that anyone  with these symptoms goes [...]

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