PR and marketing execs can learn how to implement a content strategy There was such a positive response to the workshop after the Online Revealed conference in Ottawa, Canada we have decided to offer a monthly executive content syndication workshop to help people understand how to integrate blogs, RSS and online news articles into their marketing plans. Learning [...]
Excellent training for any exec who wants ot podcast Eric Schwartzman of iPressroom and the On the Record…Online podcast invited me to attend his podcasting workshop this week. From 10 am – 5 pm he took us through it all – from the basics of blogs and RSS feeds to the ins and outs of podcasting. This is good training [...]
Journalists’ want news online – and they are using RSS feeds The TEK Group‘s survey of journalists’ views on online newsroom, and their preferences for accessing news, offers some clear guidelines for companies that want to improve their media relations 83% think is it important or very important to have an online newsroom 70% [...]
Tagging video files can bring search engine visibility Video News releases have long been a staple of PR. Online news engines and aggregators have lured many readers to the Internet. Now the rapid adoption of broadband and the ‘always-on’ digital lifestyle is making onlime video viable. "The broadband Internet is becoming an important, if not exclusive, source of [...]
Face of the Web Report shows use patterns, not adoption, is the trend to watch The latest findings from The Face of the Web—based on interviews in 12 key global markets with m ore than 6,500 adults, including 3,462 active Internet users—reflect adoption possibilities of the Internet that few other technologies have shown in the [...]
Taking content syndication and Internet marketing down to application level for travel sites There was a lot of talk yesterday about content strategy and syndication, but it was never explained or defined. The feedback we got this m orning was – "yesterday was amazing, but we are drowning in a sea of data. You really [...]
The travel industry up north gets the wake up call The Canadian Tourism Council took the bull by the horns and put together an excellent two day conference on Internet marketing and online PR – Onine Revealed Canada. Comments I heard after the first day: I had no idea! We have a lot of work to [...]
The desire to create and consume content continues to drive online behavior Back in March 2004 Trendwatching identified a Generation C. So what was it all about? The GENERATION C phenomenon captures an avalanche of consumer generated ‘content’ that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an [...]
Content strategy moves front and center Microsoft’s announcement that they are moving from a software company to a media company speaks volumes about the impact of Web 2.0 on business. We’re really not just talking about Microsoft, in my opinion they’re just a leading indicator; an 800-lb. canary in a coal mine for large companies [...]
Participate in the top RSS marketing best practices and metrics study Rok Hrastnik of Marketing Studies has the 2006 RSS marketing survey up online. Head over to the site and take the survey – the more of us who add our data the better the results of the survey will be. And if you participate, you receive a [...]
