Some smart PR people have seen the light It doesn’t surprise me that 70 percent of corporations are going to be blogging by year-end – witness the battle between GM and The New York Times over the scathing piece by Thomas Weinberg in which he took GM to task for promoting SUVS and compared them [...]
The mind boggles! According to a new Jupiter Research report, "Corporate Weblogs: Deployment, Promotion, and Measurement," 35 percent of large companies plan to start corporate blogs this year. Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006. The [...]
Rich media content offers online marketing opportunities for wide awake marketers As broadband use continues to climb and search engines pay more and more attention to audio and video files, media RSS is appearing on the radar of marketers and PR people who have their fingers on the pulse. Site Pro News has a good article today [...]
When you want to get away from it all and relax in the luxury of a top class safari lodge Tintswalo is the place to be Seven hours drive from Johannesburg (or a short one hour flight) lies the private Manyeleti Game reserve. It borders the Kruger National Park and as there is no fence [...]
Viva broadbandAfrica was wonderful – I had a spectacular time and I have some amazing photographs I will post here and on Flickr. But it is such a relief to have a reliable always-on broadband connection so I can stay in touch and actually get some work done. The next time I go (Feb 07) [...]
RSS is fast becoming the backbone of the web This article is excellent and ended my writing hiatus… "This change is permanent: Marketing your website without taking advantage of RSS feeds will be the biggest mistake you can make in 2006 and beyond. … The change is happening now and it will be permanent. RSS [...]
A wide spectrum of business people show interest in online marketing and PR I had 41 attendees at my all day workshop in Cape Town yesterday. The lack of easily accessible broadband is hampering the ‘always-on’ lifestyle here, but a recent report on the state of connectivity in South Africa made the point that the [...]
Bigger and better this yearOh to be in England now that Spring is here. It’s years since I was here. The London SES show this year is in the delightful Business Design Center in Islington and there are close to 2000 attendees. It is over three days and has loads of new sessions.Greg Jarboe and [...]
