How to make your website social media friendlyOver the past few weeks there has been a fascinating meme developing around the concept of social media optimization.  This is one of the ideas we will be talking about at the first meeting of the Social Media Club in Los Angeles on September 28th. Here is the [...]

Another user-generated site bought by big media. Grouper, one of a number of YouTube wanna-bes,  hit the jackpot when they caught the eye of Sony. Grouper has attracted a following of millions of fans – and they are not just passive viewers of Web-based videos.  Grouper fans are creators of videos that  can be shared withothers and downloaded to portable video-playing devices.  Source: [...]

Online news acknowledged as a big traffic driver Good for Market Wire!  They launched their social media service  yesterday.  They can now deliver your news to community-driven online content forums and social media sites like Digg, Del.icio.us and Newsvine. According to their release Digg and Del.icio.us rank in the top 150 web sites for pure traffic, and [...]

The adoption of online video reflects several trends Keep your eyes on the rapid growth of online video, says the Sun-Sentinel today The adoption of online video reflects several trends afoot. One is the increasing adoption of broadband Internet services, like DSL and cable modems, into the home soaring 40 percent from March 2005 to [...]

A six part series about the use of RSS in Marketing and PR Part One: Introduction to RSS and Syndication RSS stands for Really Simple Syndication. Also called web feeds, RSS feeds are a content delivery vehicle – a method of getting new content out on the Internet and sharing it with others. Originally created by [...]

More than half (54 percent) of all U.S. Internet users visited sites in the General News category in June 2006. These are the latest figures from comScore Media Metrix for online news sites U.S. Home, Work and University Internet Users June 2006 Unique Visitors (x000) Category Reach Total Internet Audience 172,907 N/A General News 94,070 100% [...]

Who is paying attention to new media and online PR? Who showed up f or the first meeting of the Social Media Club tells a st ory. Who was paying attention to the uses of Social Media in PR and ideas for the formating of press relases online? Traditional media  The San Jose Mercury and [...]

Online PR takes another step forward If you are in the San Jose area, please join us tonight at Interplast for the first meeting of the Social Media Club. And if you are in the area, you won’t have to catch a plane, like I have to do in a few hours from now.  I [...]

Social Media Club Comes At The Right time I am travelling back to San Jose next week to attend the Social Media Club meeting on August 16th. (Can’t say I’m looking forward to the security though) I plan to start the club in the LA Area and according to new stats from Compete it looks [...]

Google moved the video button to their front page this week and Hitwise put together some very interesting graphs about how it has affected the traffic to this area of search. If you have video content on your site get it into a media RSS feed so that your content gets indexed in Yahoo and Google.