PR Professionals need to be trained so they avoid the pitfalls of online PR Over the past two years the internet has been changing from a deposit ory of static inf ormation to a vibrant, live conversation.  Now referred to as Web 2.0, the live web is a very different place.  Instead of using online [...]

Success in online marketing depends in to a large extent on being found in the search engines Success in online marketing depends in to a large extent on being found in the search engines.  If you don’t get found no matter how stellar your website is, no one will see it.  And getting good organic [...]

Now that your content is organized and distributed, use the syndication power of social media sites to get more visibility and more traffic. Content syndication means getting your message out in as many ways to as many quaified audiences as possible.  Social Media is a term used to describe websites that let users contribute to the [...]

Traditional PR rules don’t work in PR 2.0 It gets worse – Edelman has revealed it is behind two more ‘flogs,’ or fake blogs, created on behalf of Wal-Mart, writes Online Media Daily.  "Doesn’t anybody at Edelman see the irony behind having their own paid critics writing Wal-Mart’s Paid Critics blog?" asks Sean Carton, a [...]

PR 2.0 plays by different rules. If you haven’t heard about the Walmart Edelman PR blog debacle, read Dave Taylor’s post over at  Business Blog Consulting. Bloggers are a strange bunch: while we will skewer you if you’re not honest and open, we are quite forgiving once you admit you screwed up. I say hats [...]

When social media touches sales marketers pay attention Market research firm Compete has released a report on the convergence of social networking and e-commerce, reorts ClickZ. In the process they tried to coin a new buzzword: “social commerce,” or s-commerce for short. Whatever you call it the numbers add up: Consumer visits to social networking sites [...]

No discipline has been more affected by blogging than public relations Like Americans, Europeans and Asians have become fervent bloggers, says the International Herald Tribune. Many American brands, and some brands of other countries, are starting to include blogs in their marketing plans, using PR at a much earlier stage. By the time of the [...]

It’s not slowing down, it’s just diversifying Yahoo’s announcment that it missed its earnings on October 5 caused a few ripples in the industry. Laura Ramos of Forrester got several media calls asking if she thinks this indicates a larger slow down of Internet marketing spending overall.  No way, Jose! she says. " I think perhaps the biggest [...]

Forrester finds blogs are showing up on business marketers’ radar Laura Ramos of Forrester is digging into the world of business blogs. 70% said they planned to boost their spending on social computing tactics during the next 12 months Should every B2B marketer blog?  Perhaps, says Ramos. Questions marketers should answer are: What is the [...]

Google Snaps up YouTube The rumors are official – Google bought YouTube for $1.65bn. The price makes YouTube, a still-unprofitable startup, by far the most expensive purchase made by Google during its eight-year history. I guess online video is hot.  Is it in your Internet marketing strategy yet?