NBC making the most of consumer generated media, blogs and chat
Smart moves, NBC!
Meredith Vieira, the new co host of the Today show, is blogging her personal thoughts and backstory elements of her interviews on iVillage.
"There are a lot of things I might like to say on a personal level on the blog that I can’t on Today [...]

Social networking is not just for kids
Don’t be misled by the perception that MySpace is a place where teenagers hang out. More than half the visitors to the popular social network site are now 35 or over–up from less than 40 percent last year, reports comScore Media Metrix.
The comScore research compared audience demographics among top social [...]

“Podcasting�? and content syndication has emerged as a next generation medium for small to medium businesses (SMBs) to syndicate and distribute all types of audio content.
Podcasting should be a part of the SMB communcation toolbox, says SmartBiz in an article today.
As a an emerging mode of communications, podcasting has the potential to create a unique [...]

Consumers have more control over what products and services companies will offer
We hear a lot about PR 2.0, but marketing is also getting the message: companies are responding to consumers’ on-demand expectations by focusing more on marketing strategies, according to a recent survey from Weber Shandwick.
"Consumers are 100 percent in the driving seat," said Billee [...]

Not only are online news patrons just as desirable from a marketing perspective as their print counterparts, but in many instances, they are even more upscale.
Newspapers are successfully extending their reach beyond the core printed products resulting in net increases in audience, says a recent report from Scarborough Research
And if you’re after that 18 [...]

Online giving, not even counted on in the past, has now become a line item in many organizations’ budgets.
Internet fundraising is on the rise, says The Writer’s Life.
"Previously, internet appeals generated only 14 cents of every $100 given. Recent surges noted by The Chronicle of Philanthropy showed giving doubled at 46 of the charities [...]

How to categorize your content for feeds
Now that you have an RSS strategy, let’s take a look at what content you might like to syndicate.

Start by listing the target audiences you want to deliver your content to via RSS. Each of your audiences has different content needs, resulting in different groups of RSS feeds that [...]