PR professionals and agencies need to get trained
A recent report from Hitwise revealed that one in twenty web visits is now to the top social media websites.  And these sites are not only driving traffic to Google and other search engines, they are sending visits directly downstream to sites like travel, banking and telecom.
"Social networkers" [...]

Social Media Training for LA, OC and even South Africa
What an interesting and productive Thanksgiving week we had – two PR agencies came in for social media training.  One was from Orange County and one was all the way from South Africa.
Sarah Rice of Sentient Communications was at my seminar in Cape Town in June [...]

Taking the lessons learned to heart.

SAP is doing a pretty incredible job of supporting an ongoing conversation with the (non-SAP-ecosystem) blogging community, was one comment from a blogger invited to participate in SAPPHIRE 06.
With so many debacles in the PR/blogger relaitons arena, it’s refreshing to see one that got it right.
SAP invited bloggers to their [...]

Reuters Buys Into Blog and Feeds
You know you’re making your mark when a media stalwart like Reuters pays millions of dollars for a share in a blog distribution start up. Social media could ask for no better endorsement .
Reuters has invested $7 million in Pluck, the world’s biggest blog syndication network, called BlogBurst.  BlogBurst connects newspapers [...]

A beautiful day in the desert

I took a drive out to Palm Springs Tuesday and spoke at the Search Insider Summit at the  beautiful Miramonte Resort and Spa in Indian Wells.  I was very tempted not to come back till Sunday!!! 
"The purpose of the Search Insider Summit is to bring the best minds in the [...]

One attendee’s take on the sessions in New York
Angela Jeffrey, APR, Vice President Editorial Research, VMS wrote about the New Media Sessions in New York,

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SEO PR draws PR folk in San Francisco
The Bulldog Reporter PR U event in San Francisco drew attendees from Seattle to San Diego.
Nicki Dugan, editor of Yahoo’s Yodel Anecdotal blog, shared insights into why they launched a corporate blog in addition to what they call their Mount Rushmore bloggers (Jeremy Zawodny et all)
Mark Jen shared his [...]

Blogs, RSS and Social Networking can be a minefield for PR practitioners
The digital PR space is hot right now.  You see articles about online PR, blogs and social media in practically every mainstream newspaper and trade magazine.
One of the reasons is that it is a fast paced environment and there are always new ideas to report [...]

Research notes for 2007

What a spectacular day it was yesterday in
Boston.  I did the trolley ride around town f
or two and a half hours and had a quick whistle stop tour of all the hist
oric sites. 

The advis
ory board meeting of SNCR was from 2 – 4 and we went over all the suggested [...]