Archive for December, 2006

Web 2.0: a bubble or a boom?

Posted by Sally Falkow On 29 December 2006 No Commented

Experts differ on the future of Internet-based businsses Are we in yet another Internet bubble that’s about to burst? Depends whose opinion you get. The Wall Street Journal Online interviewed two tech, media and Internet (dot-com era, and current market participants) veterans, Tod Dagres of Spark Capital and David Hornik of VentureBlog. Dagres says there [...]

Social Networking and Citizen Journalism On JWT 2007 Trend List

Posted by Sally Falkow On 29 December 2006 No Commented

By examining what resonates with consumers, we can identify larger patterns that will shape our lives in the years to come Seems all eyes are focused on "what’s next?"  Marian Salzman, executive vice president and chief marketing officer of JWT Worldwide, has weighed in with 70 products, services and trends that will define the new [...]

Your Internet Marketing Strategy for 2007

Posted by Sally Falkow On 28 December 2006 No Commented

SNCR pundits give direction for new media SNCR is a great place to exchange ideas about new media.  Jen McClure asked our members to look back at 2006 and forward to 2007 and give our take on where new media is headed. There are excellent online PR tips from Katie Paine, Debbie Weil, John Cass and [...]

IPod Capabilities Cross Over Into the Auto Industry

Posted by Sally Falkow On 28 December 2006 one Commented

Apple’s Christmas rush on iTunes set to blossom in the New Year Seems the iPod was one of the most popular holiday gifts this year.  iTunes was been overwhelmed by the rush to download items from their site.  Auto manufacturers have seen the light – BMW recently rolled out a built-in iPod dock in many of its [...]

Social Media is the “One thing that Most Influenced the News”

Posted by Sally Falkow On 21 December 2006 No Commented

User- generated content providers named Time Magazine’s Person of the Year If you needed any more convincing that social media is influencing the news, this should do it. You don’t get any more mainstream than the cover of Time as Person of the Year.  And if user-generated content and social networking is the one element [...]

Social Networks used correctly improve brand awareness.

Posted by Sally Falkow On 21 December 2006 No Commented

Top-tier social meida sites can be a remarkable source of traffic Search executives  regard social networks as a  powerful channel that can improve brand awareness and create buzz, when used correctly,  “While social search certainly is in its infancy, the top-tier sites can be a remarkable source of traffic, in many cases bringing the server [...]

Online Travel Sales Set to Beat Offline in 2007

Posted by Sally Falkow On 20 December 2006 No Commented

Travel, tourism needs a Travel 2.0 Internet marketing strategy According to a new report from PhoCusWright Inc., next year for the first time transactions on the Internet will account for over half (54%) of all U.S. travel bookings. The US market is way ahead of the pack in using the Net to buy travel. While the [...]

Is MySpace getting more traffic than Yahoo?

Posted by Sally Falkow On 18 December 2006 No Commented

Social media sites have the audience According to comScore Media Metrix, MySpace recorded 38.7 billion U.S. page views last month, compared with 38.1 billion for Yahoo Inc. News Corp.’s MySpace recorded 38.7 billion U.S. page views last month, compared with 38.1 billion for Yahoo Inc., according to comScore Media Metrix. MySpace’s growth was 2 percent over [...]

NYTimes traffic vs MySpace

Posted by Sally Falkow On 18 December 2006 2 Commented

Social Media traffic continues to beat out other sites Could this be the reason the NYTimes is adding social media elements to their online stories?        

Social Media: A Sign of The Times

Posted by Sally Falkow On 15 December 2006 No Commented

Getting into social news sharing is just good business these days The Gray Lady got the clue.  The New York Times is paying attention to where its stories are shared, who reads them, and, more importantly, what they are saying about them, reports TechCrunch on Rojolink. As from Monday they will be adding direct links to [...]

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