Social Media and PR 2.0 require a differnt approach – honesty and tranparency are paramount Another ‘flog’ or fake blog was unmasked this week – Sony and viral marketing firm Zipatoni were shown to be behind the supposedly cool hip-hop blog, alliwantforxmasisapsp.com. Coming hard on the heels of the Wal-Mart/Edelman fiasco it’s no wonder that [...]

Younger, participation-minded consumers will eventually dominate all of the online space, says trendwatching One of my favorite sites is www.trendwatching.com Their December issue is online now with an interesting web 2.0 prediction for 2007: GENERATION C(ONTENT) is turning into GENERATION C(ASH). Revenue and profit-sharing is going to be one of 2007’s main themes in the [...]

Nearly half (49 percent) of senior executives surveyed recognize that reaching audiences only through traditional mass media is no longer effective "The Changing Face of Marketing and Communications in Today’s Creativity Economy," by Weber Shandwick and KRC Research, shows that top execs are getting the clue – half (49 percent) realize that using traditional media is [...]

New survey finds consumers are more supportive of corporations that are transparent and authentic in their messaging The recent Bulldog Reporter/Peppercom business blogging survey showed that more than half of the companies polled are not blogging. Yet consumers are more supportive of corporations that are transparent and authentic in their messaging—and are more willing to do [...]

Some great ideas to increase visibility and traffic It was very encouraging to see the Social Media Optimization session at SES Chicago 2006 packed to capacity.  And when the speakers did the usual poll of the audience, the change in a year was apparent:  social media optimization is catching on in a big way. Andy Hagens [...]

Edeleman’s offering an SMPR tool too Edelemn announced their Social Media Press Release tool called StoryCrafter this week.  there were a couple of comments in the Google discussion group that it looked just like the Shift format.   I thought that was the point of the tool – so PR people could actually use the format Shift proposed. [...]

PR left holding the baby when things go wrong. The Peppercom and Bulldog Rep orter Business Blogging Survey conducted on 1,200 marketing industry executives from the United States and United Kingdom, revealed some startling disconnects in c orp orate communication policy on both sides of the pond..   ¨       Most respondents (78 percent f or [...]