The paper admits it had fallen “woefully behind” in the shift to online journalism Yesterday afternoon the LA Times announced a new model for the newspaper’s reporting with the Internet at its center – go figure! And they came to this stunning conclusion after an expert review by previous editor Dean Baquet. Under the new plan [...]
How online behavior affects your bottom line. WebProNews has a discussion on the go about Social Media, PR and marketing. Jason Miller makes the point that in the real world we turn to colleagues and friends for information and advice, not sales people. And it should give you a clue as to what is occurring online and why [...]
Online video makes good PR sense In the wake of the FCC’s issues with VNR’s and the growth of YouTube, Internet video is catching on as a way to reachonline viewers. Witness the launch of Nuance, which got 35,000 views on YouTube from a very targeted audience and MultiVu’s work for NVIDIA that got 65,000 [...]
Emails to the social networks result in the highest conversion rates "The money is in the list" still holds true. Email is alive and well and being fed by social media sites. MediaBuyerPlanner reports that Girls Learn to Ride, a site for young women interested in snowboarding and other extreme sports, uses social media sites to build their [...]
68% influence friends and family post-purchase, magnifying the overall impact. Market research firm Compete recently published “Embracing Consumer Buzz Creates Measurement Challenges for Marketers.” The report has some interesting stats: Not only are consumers influenced far more by consumer-generated content (71%) than by information coming directly from brand advertisers and marketers (35%) when making purchasing [...]
Daily ‘Dog’s survey tips blogs and new media as the top PR trend for 2007 Last year I made the comment that many PR professionals had their heads in the sand about new media and online PR. According to the Daily ‘Dog Pulse of PR survey, that’s changing..Seems the heads are not only up, they [...]
