Archive for February, 2007

Why I haven’t been blogging this week

Posted by Sally Falkow On 25 February 2007 No Commented

I am in Cape Town visiting family
As I sit at a pavement cafe in Camps Bay drinking  red Africa tea and hanging out with my son and his family, blogging has been the last thing on my mind.
But tomorrow the nose goes back to the grindstone.  I am speaking at the WebPR conference here in Cape [...]

Smart Social Media Thinking

Posted by Sally Falkow On 8 February 2007 No Commented

How to corral that free-wheeling user-generated content
Prevailing wisdom says you can’t control the message anymore.  User-generated content has a life of it’s own and any attempt to make it into a marketing or PR vehicle will backfire.
And have we not seen some spectaular examples of doing it wrong?
Pontiac’s social media site created in tandem with Yahoo [...]

Marketers are Still Missing the Social Media Target

Posted by Sally Falkow On 1 February 2007 No Commented

Media multi tasking has changed influences prior to purchase
BIGResearch’s latest simultaneous Media Usage Study raises a big flag for marketers and PR practitioners: you’re operating in a new reality of a consumer controlled communication model. 
This is not the first time we’ve heard that the traditional media models aren’t working, but this study clearly show the mismatch between where consumers [...]