Collaborative Experiment Based on Wiki Method Aims to Enable Consumers to Contribute Directly to News Stories
A new experiment in citizen journalism plans to some crowdsourcing and include readers and their sources in the network that journalists can tap into for stories.
Assignment Zero, a collaboration between Wired magazine and NewAssignment.Net, the experimental journalism site established by Jay [...]
Desperate days for traditional media are dangerous days for corporate and organizational reputations.
Gerald Baron, Founder and CEO, PIER System/AudienceCentral; Author, "Now Is Too Late: Survival in an Era of Instant News" made some pithy comments about the ‘news as entertainment’ trend and its effect on PR in today’s Daily Dog.
What’s wrong with this trend?
Too little [...]
Entertainment Behemoth takes the needs of their online audience to heart.
Moms are increasingly turning to the Internet for answers to everything from problems with teething babies to financing college. Based on research into their online audience Disney is launching a new website aimed at providing these answers the AP reports.
Web-savvy and 32-million strong, U.S. mothers spend [...]
Looking for viral online buzz? It’s all about the content
Andrew Foote of Peppercom has some sage advoce for firms looking to success with viral video and social media as part of their internet marketing strategy.:
Content is king in this game. More often than not, the quality of viral content takes a backseat to the marketing mandate.
Foote [...]
These blog posts are polluting the blog world and misleading consumers by blurring the line between advertising and unbiased opinion
The LA Times reports that thousands of bloggers are writing sponsored posts touting such diverse topics as diamonds, digital cameras and drug clinics. The bloggers are spurred by new marketing middlemen such as PayPerPost that connect [...]
Social-networking tools being integrated into Cisco’s Unified Communications suite
In addition to their acquisiton of Five Across, which makes social-networking and forum software to help companies improve their internet marketing strategy and their communications with customers, Cisco sealed a deal this week to purchase software assets from, and acquire employees of, social-networking site operator Utah Street Networks.
Comment [...]
Telecoms companies are failing to make the most of the growing popularity of the online information-sharing services of “Web 2.0″, according to new research ‘Web re-loaded: Driving convergence in the real world.’ by global consultancy Arthur D. Little.
This new report places users and user generated content in the spotlight yet again. Yet it seems US [...]
Forward thinking agencies and corporates attend Web PR +
We had 70 attendees in Cape Town and 60 in Johannesburg at the Web PR + conference.
The Cape Town audience was more independents and bloggers and techie types, while the Joburg crowd was more agency and PR related. As one blogger who attended both sessions remarked the difference in [...]
