Archive for April, 2007

Corporate Blogging

Posted by Sally Falkow On 30 April 2007 No Commented

Dilbert cartoon in the Washington Post says it all
There is classic Dilbert cartoon about corporate blogging in the Washington Post .
If you;ve been concerned about your CEO blogging, it’s a must see.
See Also

Washington Post cartoon about corporate blogging

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Entertainment Execs See CGM as a Threat

Posted by Sally Falkow On 30 April 2007 No Commented

Amateur digital videos, podcasts, mobile phone photography, wikis and social-media blogs are one of the top three challenges they face today.

Consumer Generated Media (CGM) or User Generated Media – whatever you call it, it has entertainment execs worried.
According to a new Accenture study of senior executives in the media and entertainment industry in North America [...]

Social Technographics Can Guide Your Web Content Strategy

Posted by Sally Falkow On 29 April 2007 No Commented

Forrester Research Puts Social Media Into Perspective
A new report from Charlene Li and Josh Bernhoff at Forrester Research says that most companies get involved in social media in a haphazard way - a blog here, a podcast there  – with no coherent web content strategy based on audience needs.
Start with your target audience and determine what kind [...]