Making the Most of Social Media Marketing Dr Hunter Madsen of Yahoo! gave the keynote at Online Revealed Canada today. He started with this definition of social media marketing: Social media marketing is when you empower people to tell your story in a way that enhances your brand online. Canadians are the most intensely active people online [...]
College kids spending more time in social media sites Where do college kids go for their breaks? According to Youth Trends 17 – 25 year olds are spending a significant part of their break time online. Facebook is now the first choice of nearly 70% of females and 56% of males aged 17-25. Two blogs were in the female [...]
Google’s new update to design and function means you have to search optimize images and video Image from blog post at WebWare May 16 was Google’s Searchology day. They unveiled a number of new Google services to the media, and the one that produced the most buzz was Google Universal – the redesign of the site [...]
PR and marketing folk are starting to see the potential in social media What an intense week this has been. It seems marketing and PR people are getting the social media message. Wednesday was the three hour pre-conference workshops for PR Convergence – Deploying Social Media for Business Advantage, a three day event held in [...]
Suit by NY Attorney General Alleges Company is “Deceiving Customers to Increase Sales” Just as the study I referenced yesterday showing Dell is recovering from the Dell Hell debacle comes out, New York Attorney General Andrew Cuomo has filed a lawsuit against Dell. The suit accuses the personal computer maker and its financial services affiliate of deceiving customers to [...]
Social media helps Dell recover from their online reputation crisis A new look at the Dell Hell case study by Market Sentinel shows that there is a slight improvement in customers’ feelings about Dell’s speed of service (up +4) and technical competence (up +1). This improvement is offset by increasing dissatisfaction with the policy of [...]
User generated video getting good views from niche audiences It’s time to start brushing up on flash, screencasting, video production, and video networks, syas Brian Solis. Online video is the next frontier for the communications industry adding a new layer of engagement to any existing PR, marketing and web initiative. During the week of February [...]
Microsoft Pitches Web 2.0 Marketing Ideas at Mix 07 The capabilities opened up by Web applications such as social-networking sites and the close integration of media in software is changing the face of consumer marketing, said Robert Bach, head of Microsoft’s Entertainment and Devices division at Mix 07 (Microsoft’s conference devoted to Web developers and [...]
Social media training a must for agency and in house PR staff Keith OBrien reports in PR Week that the Fleishman HIllard conference focused on social media "The vast majority of the meeting was about how interactive media and the digital world is our new oxygen," notes Dave Senay, Fleishman-Hillard CEO. "Understanding how to integrate the [...]
