Blogs and Feeds session will be back at SES San Jose i recently received confirmation that I’ll be speaking again on the Blogs and RSS feeds for SEO session at SES San Jose.   it was a very popular session in NYC in April. Mike Grehan, who just got back to the UK after SES Toronto and MIami, wrote [...]

If you’re in the UK this week the place to be is the Design Center in Islington for Online Marketing 2007 (OMS). It’s the only UK event to bring together experts and suppliers covering every element of online marketing all under one roof, over two days. Social media, digital and online public relations will take centre [...]

SNCR and Marketwire reach out to bloggers This week Marketwire and the Society for New Communication Research (SNCR) launched a survey to find how bloggers prefer to source and use news content.  As a Senior Fellow of SNCR I am conducting and tabulating the survey.  We will present the findings later in the year at the SNCR Symposium. [...]

A manifesto from Brian Solis at PR 2.0 While he was preparing for his session on Starting the Conversation at the SMC workshop, Brian produced the first draft of his manifesto on Integrating Social Media into Marketing. There has been a fundamental shift in our culture and it has created a new landscape of influencers and an [...]

More social media features mark our second birthday celebration Two years ago at the Media Relations Summit in San Francisco I launched PRESSfeed – my Web 2.0 brainchild.  PRESSFeed was the result of my frustration with the inability to add press releases and other news content easily to a website and have it distibuted and [...]

I am in DC for the Media Relations Summit 07.  I’ll be speaking there on Monday at 2pm in a session on online news along with Jamie O’Donnell (Greg is in Toronto at SES Canada) and Lee Odden.  I will also be hosting a breakfast round table discussion on Social Media on Tuesday morning. The conference [...]

Conversations are still tops in influencing purchase decisions We know that word of mouth is the best and most trusted form of marketing. Consumers love to hear from ‘someone just like me.’ But does this apply to BtoB marketing too? Yes, says a study by the market research firm, Keller Fay Group which was sponsored by experiential [...]

Google is acquiring Feedburner to be able to reach social network members In 2005 JupiterResearch noted that less than 10 percent of RSS feeds had advertising in them, and no major advertisers were using feeds as part of their marketing strategies.  How the times have changed.  Google is acquiring Feedburner and sees it as a way [...]

35 to 54′s Index Above Average as Podcast Audience When you see teenagers with iPods plugged into their ears, you might be tempted to think podcasting would only reach a young demographic.  Not so, says a comScore study, sponsored by Ad Infuse, People between the ages of 35-54 represented about half of the podcasting audience and were also more likely [...]

Yahoo! Answers For Brand and Link BuIlding Yahoo recently announced a new mission statement -  to “connect people” and as Dr. Hunter Madsen said in his keynote on the impact of social media, Yahoo! has long been focused on building communities. They are now building what they call ‘brand universes.’  Pontiac Underground is a great example [...]