How to gets started with a social media content strategy Brian Solis was recently interviewed on the Marketing Voices podcast. He gives some specific advice on how to get started and the tools you should be using. His main idea:  this is not a marketing activity that can be done by observing. In order to [...]

NPR Takes Baby Steps Fast Forward Blog reports today about NPR’s foray into social media.  Read and learn – it’s a great case study to follow. Rob Patterson is inviting you to walk this road of discovery with them as they figure out how to make the conversations work and build community. The challenge is – How [...]

Seven tips on how to run a successful community. Social media is getting a lot of buzz and most companies have realized that it must be a part of their internet marketing strategy today. But if you want to make the most of social networking and ‘word of mouse’ you have to understand what it takes to [...]