Archive for August, 2007

Quality of Online Content is King Once Again

Posted by Sally Falkow On 29 August 2007 No Commented

Professional videos draw the ad dollars
The launch of Google’s in video ads brought some interesting facts to the fore – it’s not the flushing felines and lip-syncing college kids of user-generated video that supposedly draws so any eyeballs that got the ad dollars.  Marketers are more interested in paying customers than a slew of eyeballs [...]

Social Media Marketing Tips From SES San Jose 2007

Posted by Sally Falkow On 25 August 2007 No Commented

What can link bait do for you?
A year ago Social Media Marketing was still known to just a handful of people.  This year it has grown in awareness and interest. 
The panel at SES was moderated by Detlev Johnson, VP, Director of Consulting, Position Technologies and the speakers were:

Neil Patel, Co-founder, ACS
Rand Fishkin, CEO, SEOMoz
Todd [...]

News Websites Using Web 2.0 to Attract Online News Readers

Posted by Sally Falkow On 7 August 2007 No Commented

RSs and Video Now Part of Newspaper Websites
The latest Nielsen//NetRatings data on current events and news sites show that Yahoo! News is out in front once again.

Top 10 Current Events and Global News Destinations Week ending March 4, 2007 US, Home and Work

Brand or Channel

Unique Audience (000)

Active Reach (%)

Yahoo! News

17,604 [...]