Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers The last decade brought two related surprises: the rise of social media and the rise of search media, says a new study from the Harvard Business School. Marketing is struggling to find its place in these new communication pathways, says the report.  The new media are [...]

My Singapore Sling I just got back from a quick trip to Singpore to do a two day training course on Strategic Online PR for execs in the corporate communication field.  We had delegates from Malaysia, Indonesia, India, Hong Kong, Taiwan and Australia. And there was a good spread of industry sectors represented too – financial (a [...]

e-Consultancy’s new report shows gaps in online PR application e-Consultancy in the UK holds regular roundtable briefings and the July briefing was about Online PR.  The report, now available for download, shows that while many companies are aware of the need for defensive online PR (reputation monitoring,) proactive campaigns are still not the norm.  They [...]