What Journalists Want Online If you’ve been in the dark about how to plan your online news for the media, a new study from Bulldog Reporter and the TEKgroup can guide your content strategy for 2008. Journalists’ use of online newsrooms, blogs, RSS and social media is much higher than most PR professionals had thought – in [...]

Join me in Atlanta at the Coca Cola Headquarters I will be on the road again soon. I am off to Atlanta to speak at the Executing Social Media event. Whether you work in PR, marketing or employee communications, you need to understand how to use the new media tools to listen, engage, communicate and [...]

CPG retailers need search marketing in their mix 44% of traffic to consumer packaged-goods sites comes from search, according to new joint research from comScore, Procter & Gamble, Yahoo and SEMPO. And these buyers spent 20 percent more in the month following their search activity, reveals the study. Who knew? Even those looking for CPG [...]

Find out how RSS can boost your online visibility Still not quite sure how to use RSS to boost your online visibility?  I’m doing a one hour webinar on RSS strategy and results tomorrow Tuesday October 23rd at 10 am Pacific and 1 pm Eastern. If you’d like to attend send an email to mary at press-feed [...]

Yes, if it’s done right ( Forrester Research) But it’s not done right too often (Jupiter Research) Forrester announced the finalists and winners  of their Groundswell contest and lauded some companies who are getting social media marketing right. Nice to see Dell in the company transformation category. Listening Winner: Schwab’s Money and More Private Community [...]

The more things change the more PR has to change I could not have said it better myself – David Meerman Scott ( he of The New Rules of PR) took Forrester to task for confusing advertising with marketing in a new research report. Businesses certainly don’t need to trade CMOs who know TV ads with those [...]

Big Brands Increase Percentage of Sopend on Online Components Intel decided to increase its co-op ad spend in digital media by 35% reports Online Spin.  Intel Corp. spends $300 million on their advetising worldwide.  So this is a hefty chunk of change we’re talking about here.  ”We’re going where the consumers have gone,” Sean Maloney, executive vice president [...]

Don’t miss “This Week on IAOCblog.com.” The International Association of Online Communicators (IAOC) has just begun the Fall 2007 season of the popular educational blog show, "This Week on IAOCblog.com." The program is open for PR, marketing and online communications professionals, educators and students, as well as anyone interested in discussing hot topics and trends in [...]

If your head is still in the sand about new media now would be a good time to change position As many of you know I am also the official blogger for Bulldog Reporter, an industry newsletter that has over 50 000 PR practitioners as subscribers.   Last week I was in San Francisco speaking at the TurnPROn [...]

Blogging is an amazing tactic for engaging in conversation with your customers Brian Eisenberg of Grok.com took a well placed swipe at the Delta blog today.  Brian ran the text of the post about how Delta gathers customer input through the customer focus ("We-we") calculator and found these results: Your Customer Focus Rate: 17.39%You have 4 instances [...]