What we learned this year can provide direction for online PR strategy in 2008 Search is important to PR.  What people see when they do a search does influence their perception of your company. It also affects your brand value. And now that the search engines have changed the way they display results with the integration of [...]

You need a content strategy, great content and links In this MSNBC interview the Snr. V.P. of Network Solutions covers what any business needs for page one search rankings. Content is definitely king. Stephanie suggests writing articles about your product or service as one of the best ways to add good content. SEO copy writing will not only produce content that is written for [...]

Social Media step you can take right now The complaint I hear most often at search and social media conferences is that while the content of the sessions is excellent, it’s at a high-level and very general.  They want specifics. What can I do right now, how do I get started? is the question I often get asked. This session was [...]

Keynote at SES Chicago is food for thought. If you thought you had Marketing 101 down pat, it’s time to think again. Seth Godin’s keynote at SES Chicago lived up to the promise and certainly gave the audience some new ideas to chew on. He started with a new look at the origins of marketing – the story [...]

Brrr!  I am off to Chicago in the morning to speak at SES.  Temperatures below freezing and snow already on the ground.  For a little African lizard like me used to blazing heat it’s way too cold.  I bought myself some thermal underwear and pulled out my down parka and off I go. I am [...]

Pros and cons of how to use a social media press release Greg Jarboe of SEO-PR started the trial over at Search Engine Watch, taking all proponents of the SMR to task and declaring that social media releases are a meatball sundae – a phrase from Seth Godin’s new book on marketing.  Tongue firmly in cheek [...]