Trust in media and experts back up The ninth annual Edelman Trust Barometer shows the United States is experiencing the widest divide between business and government in the survey’s nine-year history. 58% say they trust business to do what’s right, an all-time survey high. Only 39% trust the government. Imagine that! Twenty-five-to-34-year-old opinion elites, studied for the [...]

The pulse factor is vitally important in the Web 2.0 world of content and user-driven interactions Andrew Goodman of Page Zero Media has a great post at Search Engine Land today about the necessity for a website to have fresh content and look alive. Fresh content gives you better search results – in recent weeks [...]

Only 10 percent are influencers or opinion leaders. It takes time, commitment and an ability to communicate to be an influencer. The concept of opinion leadership – that 90 percent of the world is influenced by the other 10 percent – came out of a study conducted by Lazarsfeld, Berelson and Gaudet.back in 1944. Finding [...]

Influences your marketing strategy The Consumer Electronics Show (CES) held in Las Vegas every January is usually techie heaven, but this year the show is crawling with marketers looking for the latest digital innovations.  And they’re not just CMOs from the hi-tech sector either.  Among the 140 000 people looking the lastest, greatest, neatest and coolest personal technology gadgets are [...]

It’s all about the ‘public of one’ The 2007 Media, Myths & Realities of media usage among consumers and communications professionals conducted by global public relations firm Ketchum and the University of Southern California Annenberg Strategic Public Relations Center shows just how out of sync communicators are with their audiences. Consumers turn to family and friends [...]

PR Can Learn From Successful Online Ad Campaigns In a recent post about who is in the conversation John Batelle that while the  online conversation has very obvious benefits for the users, one of the troublemsome spots has been how do we keep it going and still pay the rent?  Or the hosting, in this case. Most writers [...]

Two thirds focus on basics and almost half plan to do SEO A survey of 1700 MENG (Marketing Executives Networking Group) members conducted by Anderson Analytics, shows  key areas for 2008 are: Marketing basics (60% "Very Important") which include specific concepts such as customer satisfaction, customer retention, segmentation, brand loyalty and ROI were of greatest [...]

AdAge Predictions for 2008 AdAge tips online video, search and social networking to be the front runners in 2008. A growing element of the online ad marketplace will continue to be social networking, with eMarketer predicting that spending on the subsegment will surge to $1.6 billion in 2008, an increase of nearly 74 percent, as total Internet [...]