AS more and more poeple get involvedin social media sites, social media training becomes a must for marketing and PR practitioners According to The Luxury Institute’s latest WealthSurvey, "The Wealthy and Web 2.0", wealthy online consumers ( average income $287K and net worth just over $2 million) are flocking to social networks. Their participation in [...]

Good PR (public relations, not PageRank) can influence search ranking I spoke today at a session at Search Engine Strategies in New York City. Even though we were the second-to-last session on the last day of the show our session was very well attended.     I talked about HerRoom.com and their sports bra BounceTest videos.  The [...]

If the recent reports of newsroom layoffs, buyouts, falling newspaper circulation and crashing news company revenue  have you feeling like there’s no hope, this ‘pep talk’ from the Online Journalism Review from USC Annenberg should cheer you up: Newspaper circulation might be down, but online newspaper readership is up. The Los Angeles Times lost more subscribers over [...]

Wardle discusses the impact social media has had on marketing Disneyland Resorts in the digital era. Disney launched their podcast for their 50th anniversary and Duncan Wardle, Vice President of Walt Disney World and Global PR for Disney Parks, speaks to Eric Schwartzman about why Disney believes that credibility is more important that control and [...]