And gets twittered by the audience The conference I like the most is the Society for New Communication Research’s New Comm Forum, because it’s a meeting of some of the best minds in social media. Joe Jaffe, author of Join the Conversation, was the opening keynote speaker nysterday. An ex-advertising Madison Ave man, Jaffe says he ‘saw [...]
New data from Jupiter Research confirms that news gets the most clicks in blended search Want more visibility for your news content? Get it online and optimize it for search. While images are the most clicked type of result after a vertical-specific search, news items are the most clicked type of result within blended search [...]
Marketers must become masters of social networking, search and engagement Diane Mermigas, editor-at-large at MediaPost, says that if marketers want to tap into the promise of new technology during this economic downturn they need ti redefine relations with target consumers by mining analytics for a deeper understanding of who they are and how they behave. [...]
The Future of Social and Consumer-Generated Media Robert amazed the audience with a walk through how he uses the latest technology tools. He asked the group who has never seen Twitter and about 75 percent raised their hands. And even more had never heard of Friendfeed. Yet he says if he were to choose one application [...]
