What is sauce for the goose… the advice to CIOs should be taken to heart by PR Managers Dr. Jim Amderson posted in The Busines of IT blog about the Gartner Top 10 Technologies that they think will change the world in the next four years. Multicore and hybrid processors Virtualization and fabric computing Social networks [...]
Last year 10% of audiences caught their favorite shows online. Brands are catching on to the idea that they can create custom content and attract the right audience. Where is this custom content being viewed? Online. By the end of the year, an estimated 40% of programming will be viewed through the Web, says James [...]
10th Anniversary event today in Palo Alto I intended my next Cluetrain post to be a video interview with Doc Searls at the anniversary event in Palo Alto today. SNCR is a sponsor. Instead I am going to have a medical procedure done. Unfortunately I did not have a choice. I am glad I went to [...]
Social media does have new rules, but some of the old rules apply too Executing Social Media was a good conference. Everyone participated in the sessions, so we got the benefit of some very smart people sharing ideas about what works and what doesn’t. There were two excellent keynotes: George Wright from Blendtech spoke about [...]
People get data from others ‘just like themselves’ Clue # 9 People in networked markets have figured out that they get far better information and support from one another than from vendors. At Search Engine Strategies Seth Godin spoke about how the networked market is changing how we do business. He says savvy marketers should change from trying to sell products [...]
Social media marketing lessons Clue # 6 The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. Just this week the New York Times wrote about how Craigslist is affecting the revenues of mass media. How did this come about? "We think we have a really [...]
Markets are conversations Clue #1 Markets are conversations. Who got this PR clue? Dell – they went from Dell Hell and saying ‘we don’t talk to bloggers’ to IdeaStorm and colloboration with customers on product development. Learning from Dell—Insights gained from Lionel Menchaca’s presentation Oct 25 2007, San Jose, California Customers are in control. Work [...]
How social media and bloggers fits into her strategy to bring an iconic brand back to life Watch this CMO Strategy video of Lee Jeans marketing chief Liz Cahill discussing the brand’s latest marketing strategies. She talks about the need for conversational marketing, working with bloggers and using online video.
Working with bloggers is a new media relations ‘must’ We know now that bloggers are influencing the news. But the trick is to find the righ bloggers that are influencing the news in your filed. And once you’ve found them, how best to approach and interact with them. We’ve all seen those ‘egg on the face’ blog [...]
A new book about how the Net has changed our social interactions Reading Twitter today I saw a reference to this blog post by Clay Shirkyon. It’s a lightly edited transcription of a speech he gave at the Web 2.0 conference in April. He compares the early days of the industrial revolution to the early days of [...]
